Women in Transition: Consumption Narratives of First-time Motherhood

Andrea Hemetsberger, Sylvia von Wallpach, Martina Bauer

Research output: Contribution to journalConference article in journalResearchpeer-review

Abstract

Adopting a life-course perspective, this study reveals four narratives of transition to motherhood and according changes of (non-)
consumption patterns that liberate, constrain, support, legitimize, and perfectionize women’s understandings of motherhood as ‘a
fairytale’ coming true, as a ‘dual-role narrative’, as ‘temporary motherhood’, or as a ‘turning point’ in life.
Original languageEnglish
JournalAdvances in Consumer Research
Volume43
Pages (from-to)368-373
Number of pages6
ISSN0098-9258
Publication statusPublished - 2015
Event46th Annual Conference of the Association for Consumer Research. ACR 2015 - Hilton New Orleans Riverside, New Orleans, United States
Duration: 1 Oct 20154 Oct 2015
Conference number: 46
http://www.acrweb.org

Conference

Conference46th Annual Conference of the Association for Consumer Research. ACR 2015
Number46
LocationHilton New Orleans Riverside
CountryUnited States
CityNew Orleans
Period01/10/201504/10/2015
Internet address

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