"Winning Behaviors" in East and West: Recontextualizing a Strategic Concept within a Global Organization

Martine Cardel Gertsen, Anne-Marie Søderberg

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2011
Publication status	Published - 2011
Event	The Academy of Management Annual Meeting 2011: West Meets East: Enlightening, Balancing, and Transcending - San Antonio, United States Duration: 12 Aug 2011 → 16 Aug 2011 Conference number: 71 http://annualmeeting.aomonline.org/2011/

Conference	The Academy of Management Annual Meeting 2011
Number	71
Country	United States
City	San Antonio
Period	12/08/2011 → 16/08/2011
Other	West meets East. Enlightening, Balancing, Transcending
Internet address	http://annualmeeting.aomonline.org/2011/

Cite this

@conference{b7c67e2c9a8c4ba4bf9644cfb6a3f502,

title = "{"}Winning Behaviors{"} in East and West: Recontextualizing a Strategic Concept within a Global Organization",

author = "Gertsen, {Martine Cardel} and Anne-Marie S{\o}derberg",

year = "2011",

language = "English",

note = "null ; Conference date: 12-08-2011 Through 16-08-2011",

url = "http://annualmeeting.aomonline.org/2011/",

}