"Winning Behaviors" in East and West: Recontextualizing a Strategic Concept within a Global Organization

Martine Cardel Gertsen, Anne-Marie Søderberg

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication date2011
    Publication statusPublished - 2011
    EventThe Academy of Management Annual Meeting 2011: West Meets East: Enlightening, Balancing, and Transcending - San Antonio, United States
    Duration: 12 Aug 201116 Aug 2011
    Conference number: 71
    http://annualmeeting.aomonline.org/2011/

    Conference

    ConferenceThe Academy of Management Annual Meeting 2011
    Number71
    CountryUnited States
    CitySan Antonio
    Period12/08/201116/08/2011
    OtherWest meets East. Enlightening, Balancing, Transcending
    Internet address

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