Why Stakeholder Engagement will not be Tweeted: Logics and the Power Corset

Itziar Castello, Michael Etter

    Research output: Contribution to conferencePaperResearchpeer-review


    We analyze the role of power transforming stakeholder engagement practices under the conditions of the network society. We look at how Global Health (pseudonym) managers navigate between two competing logics of stakeholder engagement: the current (influence logic) and the new logic underlying social media (logic of community). With a longitudinal study of 26 months we find that managers are
    able to integrate symbolic and substantive elements of the new logic but elements of the conditions of authority and hierarchy remain unchanged constraining new forms of stakeholder engagement. We relate our results to the current conceptualization of stakeholder engagement as firm centered.
    Original languageEnglish
    Publication date2012
    Number of pages40
    Publication statusPublished - 2012
    EventThe Academy of Management Annual Meeting 2012: The Informal Economy - Boston, United States
    Duration: 3 Aug 20127 Aug 2012
    Conference number: 72


    ConferenceThe Academy of Management Annual Meeting 2012
    CountryUnited States
    OtherThe Informal Economy
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