Abstract
We analyze the role of power transforming stakeholder engagement practices under the conditions of the network society. We look at how Global Health (pseudonym) managers navigate between two competing logics of stakeholder engagement: the current (influence logic) and the new logic underlying social media (logic of community). With a longitudinal study of 26 months we find that managers are
able to integrate symbolic and substantive elements of the new logic but elements of the conditions of authority and hierarchy remain unchanged constraining new forms of stakeholder engagement. We relate our results to the current conceptualization of stakeholder engagement as firm centered.
able to integrate symbolic and substantive elements of the new logic but elements of the conditions of authority and hierarchy remain unchanged constraining new forms of stakeholder engagement. We relate our results to the current conceptualization of stakeholder engagement as firm centered.
| Original language | English |
|---|---|
| Publication date | 2012 |
| Number of pages | 40 |
| Publication status | Published - 2012 |
| Event | 72nd Annual Meeting of the Academy of Management, AOM 2012: The Informal Economy - Boston, United States Duration: 3 Aug 2012 → 7 Aug 2012 Conference number: 72 http://annualmeeting.aomonline.org/2012/ |
Conference
| Conference | 72nd Annual Meeting of the Academy of Management, AOM 2012 |
|---|---|
| Number | 72 |
| Country/Territory | United States |
| City | Boston |
| Period | 03/08/2012 → 07/08/2012 |
| Other | The Informal Economy |
| Internet address |