Why don´t they just show the product? Tweens´ Reception and Conception of Tv-advertising

Lars Pynt Andersen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationChildren, Media and Consumption : On the Front Edge
EditorsKarin M. Ekström, Birgitte Tufte
Number of pages14
Place of PublicationGöteborg
Publication date2007
ISBN (Print)978-91-89471-51-1
Publication statusPublished - 2007
SeriesYearbook 2007

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