Why Does Capitalism Feel So Right? Ethical Imaginaries of Prison Labour and Sisterhood Solidarity

Humanitarian logics enable the unfree labour of racialized capitalism by making visible the beneficence of those who profit. Understanding the structure of feelings undergirding these imaginaries will help us to recognize why capitalism feels so right. This paper theorizes from the case of the Made in Prison company selling luxury clothing under the brand, Carcel, to explain how linking consumption with ‘helping’ remakes exploitation into gendered solidarity. Combining ethnography in Peru, political economy and narrative analysis, the paper explores how prison-produced fashion is made ‘ethical’ through intimization of the relationship between feminine labourers and their ‘sister’ consumers. The paper does two things: (1) it charts how the imaginary of commodifying compassion works through three movements around the company, products and workers of Carcel and (2) it argues that love and sisterly solidarity connect the company, workers and products in ways that are then commodified for profit.