Why do People Stop playing On-Line Games?

Frantisek Sudzina, Liana Razmerita

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    The recent initial public offering of shares of Zynga, probably the most important on-line game provider, drew interest of potential investors but also of general public to their business model. What the most interested people learned so far is that if Zynga had not changed their accounting practice, they would be in red numbers for several months already. This is most likely caused by people stopping to play their games. This paper provides an estimate of what proportion of people, who played on-line games, already stopped playing them. Additionally, it analyzed the reasons why people stopped playing on-line games. It also compares Facebook and other on-line games.
    Original languageEnglish
    Title of host publicationOrganizational Science Development: Quality. Innovation. Future
    Number of pages8
    Place of PublicationPortoroz
    PublisherUniversity of Maribor
    Publication date2012
    ISBN (Print)978-961-232-254-0
    Publication statusPublished - 2012
    EventThe 31st International Conference on Organizational Science Development: Quality. Innovation. Future. - Portorož, Slovenia
    Duration: 21 Mar 201223 Mar 2012
    Conference number: 31


    ConferenceThe 31st International Conference on Organizational Science Development

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