Why Are Cities Becoming Alike When Each City Is Branded as Different?

Can-Seng Ooi

    Research output: Working paperResearch

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    Abstract

    Cities are becoming alike. As a result, there is a rise of “copy-cat” cities. There are many reasons for this, and this paper looks from the perspective of city branding: how does place branding lead to the homogenization of cities? Using the case of Singapore, and with references to Chinese cities, this paper highlights a number of accreditation tactics in place branding campaigns. Accreditation is necessary because the brand needs to seek credibility for the messages it sends. The types of accreditation used must also be globally understood, so as to reach out to diverse world audiences.
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherCopenhagen Business School [wp]
    Number of pages18
    Publication statusPublished - 15 Apr 2013
    SeriesCLCS Working Paper Series
    NumberMay
    Volume2013

    Keywords

    • City Branding
    • Accrediation Strategy
    • Accrediation Tactics
    • Singapore
    • Chinese Cities
    • Place Branding Challenges

    Cite this

    Ooi, C-S. (2013). Why Are Cities Becoming Alike When Each City Is Branded as Different? Copenhagen Business School [wp]. CLCS Working Paper Series, No. May, Vol.. 2013