Abstract
Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.
| Original language | English |
|---|---|
| Publication date | 2017 |
| Number of pages | 5 |
| Publication status | Published - 2017 |
| Event | 8th Biennial International Conference on Business Market Management - Karl-Franzens-University of Graz, Graz, Austria Duration: 6 Jul 2017 → 8 Jul 2017 Conference number: 8 https://marketing.uni-graz.at/en/research/bmm-emac-2017/ |
Conference
| Conference | 8th Biennial International Conference on Business Market Management |
|---|---|
| Number | 8 |
| Location | Karl-Franzens-University of Graz |
| Country/Territory | Austria |
| City | Graz |
| Period | 06/07/2017 → 08/07/2017 |
| Internet address |