Who’s Got the Power?: How Data is Changing Power in Value Networks

Thomas Ritter; Wolfgang Ulaga

Who’s Got the Power? How Data is Changing Power in Value Networks

Arizona State University

Research output: Contribution to conference › Paper › Research › peer-review

Abstract

Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.

Original language	English
Publication date	2017
Number of pages	5
Publication status	Published - 2017
Event	8th Biennial International Conference on Business Market Management - Karl-Franzens-University of Graz, Graz, Austria Duration: 6 Jul 2017 → 8 Jul 2017 Conference number: 8 https://marketing.uni-graz.at/en/research/bmm-emac-2017/

Conference

Conference	8th Biennial International Conference on Business Market Management
Number	8
Location	Karl-Franzens-University of Graz
Country/Territory	Austria
City	Graz
Period	06/07/2017 → 08/07/2017
Internet address	https://marketing.uni-graz.at/en/research/bmm-emac-2017/

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Cite this

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title = "Who{\textquoteright}s Got the Power?: How Data is Changing Power in Value Networks",

abstract = "Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.",

author = "Thomas Ritter and Wolfgang Ulaga",

year = "2017",

language = "English",

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T1 - Who’s Got the Power?

AU - Ritter, Thomas

AU - Ulaga, Wolfgang

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PY - 2017

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N2 - Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.

AB - Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.

M3 - Paper

Y2 - 6 July 2017 through 8 July 2017

ER -