Who’s Got the Power?

How Data is Changing Power in Value Networks

Thomas Ritter, Wolfgang Ulaga

    Research output: Contribution to conferencePaperResearchpeer-review

    Abstract

    Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.
    Original languageEnglish
    Publication date2017
    Number of pages5
    Publication statusPublished - 2017
    Event8th Biennial International Conference on Business Market Management - Karl-Franzens-University of Graz, Graz, Austria
    Duration: 6 Jul 20178 Jul 2017
    Conference number: 8
    https://marketing.uni-graz.at/en/research/bmm-emac-2017/

    Conference

    Conference8th Biennial International Conference on Business Market Management
    Number8
    LocationKarl-Franzens-University of Graz
    CountryAustria
    CityGraz
    Period06/07/201708/07/2017
    Internet address

    Bibliographical note

    CBS Library does not have access to the material

    Cite this

    Ritter, T., & Ulaga, W. (2017). Who’s Got the Power? How Data is Changing Power in Value Networks. Paper presented at 8th Biennial International Conference on Business Market Management , Graz, Austria.
    Ritter, Thomas ; Ulaga, Wolfgang. / Who’s Got the Power? How Data is Changing Power in Value Networks. Paper presented at 8th Biennial International Conference on Business Market Management , Graz, Austria.5 p.
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    title = "Who’s Got the Power?: How Data is Changing Power in Value Networks",
    abstract = "Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.",
    author = "Thomas Ritter and Wolfgang Ulaga",
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    year = "2017",
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    url = "https://marketing.uni-graz.at/en/research/bmm-emac-2017/",

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    Ritter, T & Ulaga, W 2017, 'Who’s Got the Power? How Data is Changing Power in Value Networks' Paper presented at, Graz, Austria, 06/07/2017 - 08/07/2017, .

    Who’s Got the Power? How Data is Changing Power in Value Networks. / Ritter, Thomas; Ulaga, Wolfgang.

    2017. Paper presented at 8th Biennial International Conference on Business Market Management , Graz, Austria.

    Research output: Contribution to conferencePaperResearchpeer-review

    TY - CONF

    T1 - Who’s Got the Power?

    T2 - How Data is Changing Power in Value Networks

    AU - Ritter, Thomas

    AU - Ulaga, Wolfgang

    N1 - CBS Library does not have access to the material

    PY - 2017

    Y1 - 2017

    N2 - Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.

    AB - Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.

    M3 - Paper

    ER -

    Ritter T, Ulaga W. Who’s Got the Power? How Data is Changing Power in Value Networks. 2017. Paper presented at 8th Biennial International Conference on Business Market Management , Graz, Austria.