Who’s Got the Power? How Data is Changing Power in Value Networks

Thomas Ritter, Wolfgang Ulaga

    Research output: Contribution to conferencePaperResearchpeer-review

    Abstract

    Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.
    Original languageEnglish
    Publication date2017
    Number of pages5
    Publication statusPublished - 2017
    Event8th Biennial International Conference on Business Market Management - Karl-Franzens-University of Graz, Graz, Austria
    Duration: 6 Jul 20178 Jul 2017
    Conference number: 8
    https://marketing.uni-graz.at/en/research/bmm-emac-2017/

    Conference

    Conference8th Biennial International Conference on Business Market Management
    Number8
    LocationKarl-Franzens-University of Graz
    CountryAustria
    CityGraz
    Period06/07/201708/07/2017
    Internet address

    Bibliographical note

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    Cite this

    Ritter, T., & Ulaga, W. (2017). Who’s Got the Power? How Data is Changing Power in Value Networks. Paper presented at 8th Biennial International Conference on Business Market Management , Graz, Austria.