Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.
|Number of pages||5|
|Publication status||Published - 2017|
|Event||8th Biennial International Conference on Business Market Management - Karl-Franzens-University of Graz, Graz, Austria|
Duration: 6 Jul 2017 → 8 Jul 2017
Conference number: 8
|Conference||8th Biennial International Conference on Business Market Management|
|Location||Karl-Franzens-University of Graz|
|Period||06/07/2017 → 08/07/2017|
Bibliographical noteCBS Library does not have access to the material
Ritter, T., & Ulaga, W. (2017). Who’s Got the Power? How Data is Changing Power in Value Networks. Paper presented at 8th Biennial International Conference on Business Market Management , Graz, Austria.