TY - JOUR
T1 - “Where the East Kisses the West”
T2 - Marketing Convergence and Divergence in the New Europe Editorial to the Special Section
AU - Arslanagic-Kalajdzic, Maja
AU - Kadic-Maglajlic, Selma
PY - 2017
Y1 - 2017
N2 - This special section contains articles based on selected papers presented during the 7th EMAC Regional Conference hosted by the School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina in 2016. Following the double-blind review process, 14 best articles qualified for publication in this special section. Apart from the articles tackling the issues in emerging markets, a broad range of different topics, ranging from consumer journey and international branding to strategic issues are also included in this special issue.
AB - This special section contains articles based on selected papers presented during the 7th EMAC Regional Conference hosted by the School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina in 2016. Following the double-blind review process, 14 best articles qualified for publication in this special section. Apart from the articles tackling the issues in emerging markets, a broad range of different topics, ranging from consumer journey and international branding to strategic issues are also included in this special issue.
UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954921372648&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes
U2 - 10.1016/j.jbusres.2017.08.009
DO - 10.1016/j.jbusres.2017.08.009
M3 - Editorial
AN - SCOPUS:85031277383
VL - 80
SP - 141
EP - 144
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
IS - November
ER -