Abstract
Crowdfunding has received increasing attention in the financial services space in the past few years. This is because crowdfunding has become a viable alternative to traditional capital investment and thus a threat to investors in that sector. Various platforms exist which allow fundraisers to pitch an idea and spread awareness with the intention of acquiring backers. Most backers of crowdfunding campaigns come to the platform with the fundraiser rather than from the platform itself [25]. Fundraisers must find and engage a crowd and not rely on the platform for provision of the crowd. This paper sets out four action design principles for identifying and engaging a crowd. Using a boundary object theory approach, the crowdfunding campaign is broken down based on backer’s social worlds which define the crowd and their interests.
| Original language | English |
|---|---|
| Title of host publication | Designing the Digital Transformation : DESRIST 2017 Research in Progress Proceedings |
| Editors | Alexander Maedche, Jan vom Brocke, Alan Hevner |
| Number of pages | 8 |
| Place of Publication | Karlsruhe |
| Publisher | Karlsruher Institut für Technologie |
| Publication date | 2017 |
| Pages | 172-179 |
| Publication status | Published - 2017 |
| Externally published | Yes |
| Event | 12th International Conference on Design Science Research in Information Systems and Technology. DESRIST 2017 - Karlsruhe Institute of Technology (KIT), Karlsruhe, Germany Duration: 30 May 2017 → 1 Jun 2017 Conference number: 12 http://desrist2017.kit.edu/ |
Conference
| Conference | 12th International Conference on Design Science Research in Information Systems and Technology. DESRIST 2017 |
|---|---|
| Number | 12 |
| Location | Karlsruhe Institute of Technology (KIT) |
| Country/Territory | Germany |
| City | Karlsruhe |
| Period | 30/05/2017 → 01/06/2017 |
| Internet address |
Keywords
- Crowdfunding
- Boundary object theory
- Social worlds
- Design science