Where Is the Crowd?

Stephen Warren, Rob Gleasure, Phillip O’Reilly, Joseph Feller, Shanping Li, Jerry Christoforo

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Crowdfunding has received increasing attention in the financial services space in the past few years. This is because crowdfunding has become a viable alternative to traditional capital investment and thus a threat to investors in that sector. Various platforms exist which allow fundraisers to pitch an idea and spread awareness with the intention of acquiring backers. Most backers of crowdfunding campaigns come to the platform with the fundraiser rather than from the platform itself [25]. Fundraisers must find and engage a crowd and not rely on the platform for provision of the crowd. This paper sets out four action design principles for identifying and engaging a crowd. Using a boundary object theory approach, the crowdfunding campaign is broken down based on backer’s social worlds which define the crowd and their interests.
Original languageEnglish
Title of host publicationDesigning the Digital Transformation : DESRIST 2017 Research in Progress Proceedings
EditorsAlexander Maedche, Jan vom Brocke, Alan Hevner
Number of pages8
Place of PublicationKarlsruhe
PublisherKarlsruher Institut für Technologie
Publication date2017
Publication statusPublished - 2017
Externally publishedYes
Event12th International Conference on Design Science Research in Information Systems and Technology. DESRIST 2017 - Karlsruhe Institute of Technology (KIT), Karlsruhe, Germany
Duration: 30 May 20171 Jun 2017
Conference number: 12


Conference12th International Conference on Design Science Research in Information Systems and Technology. DESRIST 2017
LocationKarlsruhe Institute of Technology (KIT)
Internet address


  • Crowdfunding
  • Boundary object theory
  • Social worlds
  • Design science

Cite this

Warren, S., Gleasure, R., O’Reilly, P., Feller, J., Li, S., & Christoforo, J. (2017). Where Is the Crowd? In A. Maedche, J. vom Brocke, & A. Hevner (Eds.), Designing the Digital Transformation: DESRIST 2017 Research in Progress Proceedings (pp. 172-179). Karlsruher Institut für Technologie. https://publikationen.bibliothek.kit.edu/1000069452/4177161