When to Use Rewards in Charitable Crowdfunding

Stephen Warren, Rob Gleasure, Phillip O’Reilly, Jerry Cristoforo, Joseph Feller, Shanping Li

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Charitable crowdfunding is an important source of funds for charitable organizations. The offer of tokens or rewards is often used to entice potential donors to donate to a cause. This study investigates when it is beneficial to offer rewards in a charitable crowdfunding campaign. Three design principles are developed from the current literature which aim to help in the creation of a successful crowdfunding campaign. Important factors identified were types of donations a charitable organization usually receives, the groups of donors associated with that organization and the need for one time considerably large donations.
Original languageEnglish
Title of host publicationProceedings of the 13th International Symposium on Open Collaboration, OpenSym 2017 : OpenSym
Number of pages4
Place of PublicationNew York
PublisherAssociation for Computing Machinery
Publication date2017
Article numberA27
ISBN (Print)9781450351874
ISBN (Electronic)9781450351874
Publication statusPublished - 2017
Externally publishedYes


  • Tokenism
  • Crowdfunding
  • Rewards

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