Charitable crowdfunding is an important source of funds for charitable organizations. The offer of tokens or rewards is often used to entice potential donors to donate to a cause. This study investigates when it is beneficial to offer rewards in a charitable crowdfunding campaign. Three design principles are developed from the current literature which aim to help in the creation of a successful crowdfunding campaign. Important factors identified were types of donations a charitable organization usually receives, the groups of donors associated with that organization and the need for one time considerably large donations.
|Title of host publication||Proceedings of the 13th International Symposium on Open Collaboration, OpenSym 2017 : OpenSym|
|Number of pages||4|
|Place of Publication||New York|
|Publisher||Association for Computing Machinery|
|Publication status||Published - 2017|