When to Use Rewards in Charitable Crowdfunding

Stephen Warren; Rob Gleasure; Phillip O’Reilly; Jerry Cristoforo; Joseph Feller; Shanping Li

doi:10.1145/3125433.3125469

When to Use Rewards in Charitable Crowdfunding

Stephen Warren, Rob Gleasure, Phillip O’Reilly, Jerry Cristoforo, Joseph Feller, Shanping Li

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

Charitable crowdfunding is an important source of funds for charitable organizations. The offer of tokens or rewards is often used to entice potential donors to donate to a cause. This study investigates when it is beneficial to offer rewards in a charitable crowdfunding campaign. Three design principles are developed from the current literature which aim to help in the creation of a successful crowdfunding campaign. Important factors identified were types of donations a charitable organization usually receives, the groups of donors associated with that organization and the need for one time considerably large donations.

Original language	English
Title of host publication	Proceedings of the 13th International Symposium on Open Collaboration, OpenSym 2017 : OpenSym
Number of pages	4
Place of Publication	New York
Publisher	Association for Computing Machinery
Publication date	2017
Article number	A27
ISBN (Print)	9781450351874
ISBN (Electronic)	9781450351874
DOIs	https://doi.org/10.1145/3125433.3125469
Publication status	Published - 2017
Externally published	Yes

Keywords

Tokenism
Crowdfunding
Rewards

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10.1145/3125433.3125469Licence: Unspecified

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Cite this

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title = "When to Use Rewards in Charitable Crowdfunding",

abstract = "Charitable crowdfunding is an important source of funds for charitable organizations. The offer of tokens or rewards is often used to entice potential donors to donate to a cause. This study investigates when it is beneficial to offer rewards in a charitable crowdfunding campaign. Three design principles are developed from the current literature which aim to help in the creation of a successful crowdfunding campaign. Important factors identified were types of donations a charitable organization usually receives, the groups of donors associated with that organization and the need for one time considerably large donations.",

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author = "Stephen Warren and Rob Gleasure and Phillip O{\textquoteright}Reilly and Jerry Cristoforo and Joseph Feller and Shanping Li",

year = "2017",

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language = "English",

isbn = "9781450351874",

booktitle = "Proceedings of the 13th International Symposium on Open Collaboration, OpenSym 2017",

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When to Use Rewards in Charitable Crowdfunding. / Warren, Stephen; Gleasure, Rob; O’Reilly, Phillip et al.
Proceedings of the 13th International Symposium on Open Collaboration, OpenSym 2017: OpenSym. New York: Association for Computing Machinery, 2017. A27.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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T1 - When to Use Rewards in Charitable Crowdfunding

AU - Warren, Stephen

AU - Gleasure, Rob

AU - O’Reilly, Phillip

AU - Cristoforo, Jerry

AU - Feller, Joseph

AU - Li, Shanping

PY - 2017

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AB - Charitable crowdfunding is an important source of funds for charitable organizations. The offer of tokens or rewards is often used to entice potential donors to donate to a cause. This study investigates when it is beneficial to offer rewards in a charitable crowdfunding campaign. Three design principles are developed from the current literature which aim to help in the creation of a successful crowdfunding campaign. Important factors identified were types of donations a charitable organization usually receives, the groups of donors associated with that organization and the need for one time considerably large donations.

KW - Tokenism

KW - Crowdfunding

KW - Rewards

KW - Tokenism

KW - Crowdfunding

KW - Rewards

U2 - 10.1145/3125433.3125469

DO - 10.1145/3125433.3125469

M3 - Article in proceedings

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BT - Proceedings of the 13th International Symposium on Open Collaboration, OpenSym 2017

PB - Association for Computing Machinery

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