When the Place and Destination Brand Fight: The Fehmarnbelt Case

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2015
Number of pages	18
Publication status	Published - 2015
Event	The 3rd Institute of Place Management Conference 2015 - Poznań University of Economics, Poznań, Poland Duration: 6 May 2015 → 8 May 2015 Conference number: 3 http://www.placemanagement2015.pl/

Conference	The 3rd Institute of Place Management Conference 2015
Number	3
Location	Poznań University of Economics
Country/Territory	Poland
City	Poznań
Period	06/05/2015 → 08/05/2015
Internet address	http://www.placemanagement2015.pl/

Handle.net

@conference{cfd4351ed95744068b199f39988bdc9c,

title = "When the Place and Destination Brand Fight: The Fehmarnbelt Case",

keywords = "Place branding, Destination branding, Interregional branding, Positioning, Stakeholder management",

author = "Sebastian Zenker and Erik Braun and Jan-Jelle Witte",

year = "2015",

language = "English",

note = "The 3rd Institute of Place Management Conference 2015 ; Conference date: 06-05-2015 Through 08-05-2015",

url = "http://www.placemanagement2015.pl/",

}

TY - CONF

T1 - When the Place and Destination Brand Fight

T2 - The 3rd Institute of Place Management Conference 2015

AU - Zenker, Sebastian

AU - Braun, Erik

AU - Witte, Jan-Jelle

N1 - Conference code: 3

PY - 2015

Y1 - 2015

KW - Place branding

KW - Destination branding

KW - Interregional branding

KW - Positioning

KW - Stakeholder management

M3 - Paper

Y2 - 6 May 2015 through 8 May 2015

ER -