Original language | English |
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Publication date | 2015 |
Number of pages | 18 |
Publication status | Published - 2015 |
Event | The 3rd Institute of Place Management Conference 2015 - Poznań University of Economics, Poznań, Poland Duration: 6 May 2015 → 8 May 2015 Conference number: 3 http://www.placemanagement2015.pl/ |
Conference
Conference | The 3rd Institute of Place Management Conference 2015 |
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Number | 3 |
Location | Poznań University of Economics |
Country | Poland |
City | Poznań |
Period | 06/05/2015 → 08/05/2015 |
Internet address |
Bibliographical note
CBS Library does not have access to the materialCite this
Zenker, S., Braun, E., & Witte, J-J. (2015). When the Place and Destination Brand Fight: The Fehmarnbelt Case. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.
@conference{cfd4351ed95744068b199f39988bdc9c,
title = "When the Place and Destination Brand Fight: The Fehmarnbelt Case",
keywords = "Place branding, Destination branding, Interregional branding, Positioning, Stakeholder management",
author = "Sebastian Zenker and Erik Braun and Jan-Jelle Witte",
note = "CBS Library does not have access to the material; null ; Conference date: 06-05-2015 Through 08-05-2015",
year = "2015",
language = "English",
url = "http://www.placemanagement2015.pl/",
}
Zenker, S, Braun, E & Witte, J-J 2015, 'When the Place and Destination Brand Fight: The Fehmarnbelt Case' Paper presented at, Poznań, Poland, 06/05/2015 - 08/05/2015, .
When the Place and Destination Brand Fight : The Fehmarnbelt Case. / Zenker, Sebastian; Braun, Erik; Witte, Jan-Jelle.
2015. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.Research output: Contribution to conference › Paper › Research › peer-review
TY - CONF
T1 - When the Place and Destination Brand Fight
T2 - The Fehmarnbelt Case
AU - Zenker, Sebastian
AU - Braun, Erik
AU - Witte, Jan-Jelle
N1 - CBS Library does not have access to the material
PY - 2015
Y1 - 2015
KW - Place branding
KW - Destination branding
KW - Interregional branding
KW - Positioning
KW - Stakeholder management
M3 - Paper
ER -
Zenker S, Braun E, Witte J-J. When the Place and Destination Brand Fight: The Fehmarnbelt Case. 2015. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.