When the Place and Destination Brand Fight

The Fehmarnbelt Case

Sebastian Zenker, Erik Braun, Jan-Jelle Witte

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2015
Number of pages18
Publication statusPublished - 2015
EventThe 3rd Institute of Place Management Conference 2015 - Poznań University of Economics, Poznań, Poland
Duration: 6 May 20158 May 2015
Conference number: 3
http://www.placemanagement2015.pl/

Conference

ConferenceThe 3rd Institute of Place Management Conference 2015
Number3
LocationPoznań University of Economics
CountryPoland
CityPoznań
Period06/05/201508/05/2015
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Zenker, S., Braun, E., & Witte, J-J. (2015). When the Place and Destination Brand Fight: The Fehmarnbelt Case. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.
Zenker, Sebastian ; Braun, Erik ; Witte, Jan-Jelle. / When the Place and Destination Brand Fight : The Fehmarnbelt Case. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.18 p.
@conference{cfd4351ed95744068b199f39988bdc9c,
title = "When the Place and Destination Brand Fight: The Fehmarnbelt Case",
keywords = "Place branding, Destination branding, Interregional branding, Positioning, Stakeholder management",
author = "Sebastian Zenker and Erik Braun and Jan-Jelle Witte",
note = "CBS Library does not have access to the material; null ; Conference date: 06-05-2015 Through 08-05-2015",
year = "2015",
language = "English",
url = "http://www.placemanagement2015.pl/",

}

Zenker, S, Braun, E & Witte, J-J 2015, 'When the Place and Destination Brand Fight: The Fehmarnbelt Case' Paper presented at, Poznań, Poland, 06/05/2015 - 08/05/2015, .

When the Place and Destination Brand Fight : The Fehmarnbelt Case. / Zenker, Sebastian; Braun, Erik; Witte, Jan-Jelle.

2015. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - When the Place and Destination Brand Fight

T2 - The Fehmarnbelt Case

AU - Zenker, Sebastian

AU - Braun, Erik

AU - Witte, Jan-Jelle

N1 - CBS Library does not have access to the material

PY - 2015

Y1 - 2015

KW - Place branding

KW - Destination branding

KW - Interregional branding

KW - Positioning

KW - Stakeholder management

M3 - Paper

ER -

Zenker S, Braun E, Witte J-J. When the Place and Destination Brand Fight: The Fehmarnbelt Case. 2015. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.