When the Place and Destination Brand Fight: The Fehmarnbelt Case

Sebastian Zenker, Erik Braun, Jan-Jelle Witte

Research output: Contribution to conferencePaperResearchpeer-review

Conference

ConferenceThe 3rd Institute of Place Management Conference 2015
Number3
LocationPoznań University of Economics
CountryPoland
CityPoznań
Period06/05/201508/05/2015
Internet address

Bibliographical note

CBS Library does not have access to the material

Keywords

    Cite this

    Zenker, S., Braun, E., & Witte, J-J. (2015). When the Place and Destination Brand Fight: The Fehmarnbelt Case. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.
    Zenker, Sebastian ; Braun, Erik ; Witte, Jan-Jelle. / When the Place and Destination Brand Fight : The Fehmarnbelt Case. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.18 p.
    @conference{cfd4351ed95744068b199f39988bdc9c,
    title = "When the Place and Destination Brand Fight: The Fehmarnbelt Case",
    keywords = "Place branding, Destination branding, Interregional branding, Positioning, Stakeholder management",
    author = "Sebastian Zenker and Erik Braun and Jan-Jelle Witte",
    note = "CBS Library does not have access to the material; null ; Conference date: 06-05-2015 Through 08-05-2015",
    year = "2015",
    language = "English",
    url = "http://www.placemanagement2015.pl/",

    }

    Zenker, S, Braun, E & Witte, J-J 2015, 'When the Place and Destination Brand Fight: The Fehmarnbelt Case' Paper presented at, Poznań, Poland, 06/05/2015 - 08/05/2015, .

    When the Place and Destination Brand Fight : The Fehmarnbelt Case. / Zenker, Sebastian; Braun, Erik; Witte, Jan-Jelle.

    2015. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.

    Research output: Contribution to conferencePaperResearchpeer-review

    TY - CONF

    T1 - When the Place and Destination Brand Fight

    T2 - The Fehmarnbelt Case

    AU - Zenker,Sebastian

    AU - Braun,Erik

    AU - Witte,Jan-Jelle

    N1 - CBS Library does not have access to the material

    PY - 2015

    Y1 - 2015

    KW - Place branding

    KW - Destination branding

    KW - Interregional branding

    KW - Positioning

    KW - Stakeholder management

    M3 - Paper

    ER -

    Zenker S, Braun E, Witte J-J. When the Place and Destination Brand Fight: The Fehmarnbelt Case. 2015. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.