When the Place and Destination Brand Fight: The Fehmarnbelt Case

Sebastian Zenker, Erik Braun, Jan-Jelle Witte

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2015
Number of pages	18
Publication status	Published - 2015
Event	The 3rd Institute of Place Management Conference 2015 - Poznań University of Economics, Poznań, Poland Duration: 6 May 2015 → 8 May 2015 Conference number: 3 http://www.placemanagement2015.pl/

Conference	The 3rd Institute of Place Management Conference 2015
Number	3
Location	Poznań University of Economics
Country	Poland
City	Poznań
Period	06/05/2015 → 08/05/2015
Internet address	http://www.placemanagement2015.pl/

CBS Library does not have access to the material

Zenker, S., Braun, E., & Witte, J-J. (2015). When the Place and Destination Brand Fight: The Fehmarnbelt Case. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.

Zenker, Sebastian ; Braun, Erik ; Witte, Jan-Jelle. / When the Place and Destination Brand Fight : The Fehmarnbelt Case. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.18 p.

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title = "When the Place and Destination Brand Fight: The Fehmarnbelt Case",

keywords = "Place branding, Destination branding, Interregional branding, Positioning, Stakeholder management",

author = "Sebastian Zenker and Erik Braun and Jan-Jelle Witte",

note = "CBS Library does not have access to the material; null ; Conference date: 06-05-2015 Through 08-05-2015",

year = "2015",

language = "English",

url = "http://www.placemanagement2015.pl/",

}

Zenker, S, Braun, E & Witte, J-J 2015, 'When the Place and Destination Brand Fight: The Fehmarnbelt Case' Paper presented at, Poznań, Poland, 06/05/2015 - 08/05/2015, .

2015. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.

Research output: Contribution to conference › Paper › Research › peer-review

TY - CONF

T1 - When the Place and Destination Brand Fight

T2 - The Fehmarnbelt Case

AU - Zenker, Sebastian

AU - Braun, Erik

AU - Witte, Jan-Jelle

N1 - CBS Library does not have access to the material

PY - 2015

Y1 - 2015

KW - Place branding

KW - Destination branding

KW - Interregional branding

KW - Positioning

KW - Stakeholder management

M3 - Paper

ER -

Zenker S, Braun E, Witte J-J. When the Place and Destination Brand Fight: The Fehmarnbelt Case. 2015. Paper presented at The 3rd Institute of Place Management Conference 2015, Poznań, Poland.