Abstract
In this article I contribute to descriptive green business research on how processes of eco-effective greening business unfold in the practical reality. I look into the case of the increasing interaction between the multinational oil company Shell and the world's largest wind turbine company Vestas. I draw on descriptive organisational sense-making theory and analyse to this end Shell and Vestas' shared green sense-making on off-shore wind energy business. The article concludes that greening companies such as Shell - that are not born green - might be considerably advanced, if these companies strengthen their relationships with companies such as Vestas - that are born green. This is so, since companies that are born green have strong green ecocentric business beliefs that can function as important engines in shared green sense-making with companies that are not born green and have more hesitant green beliefs.
| Original language | English |
|---|---|
| Place of Publication | Frederiksberg |
| Publisher | Copenhagen Business School [wp] |
| Number of pages | 24 |
| Publication status | Published - 2007 |
Bibliographical note
Submitted to the 2007 Annual Meeting of the Academy of ManagementKeywords
- Sustainable business
- Sense-making
- Climate change
- Oil and wind turbine companies
