What’s in Your Gift Closet? Investigating the Use of Stored and (Perhaps) Unwanted Items

Thyra Uth Thomsen, Judith Zaichkowsky

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Gift closets are a dedicated space in one’s home in which potential gifts are stored, for which either the recipient or the exact timing of the gift giving is not known at the time the item is stored or acquired. Based on a questionnaire (n=111), including a free elicitation process of words associated with gift closets, we describe the content of gift closets, the intended recipients of the stored potential gifts, and perception of gift closet owners actions. Finally, we theorize how the perception of gift closets may affect the value creation process in gift giving rituals.
Original languageEnglish
Publication date2015
Number of pages7
Publication statusPublished - 2015
EventThe 44th EMAC Annual Conference 2015: Collaboration in Research - KU Leuven & Vlerick Business School, Leuven, Belgium
Duration: 26 May 201529 May 2015
http://kuleuvencongres.be/EMAC2015

Conference

ConferenceThe 44th EMAC Annual Conference 2015
LocationKU Leuven & Vlerick Business School
Country/TerritoryBelgium
CityLeuven
Period26/05/201529/05/2015
Internet address

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