Gift closets are a dedicated space in one’s home in which potential gifts are stored, for which either the recipient or the exact timing of the gift giving is not known at the time the item is stored or acquired. Based on a questionnaire (n=111), including a free elicitation process of words associated with gift closets, we describe the content of gift closets, the intended recipients of the stored potential gifts, and perception of gift closet owners actions. Finally, we theorize how the perception of gift closets may affect the value creation process in gift giving rituals.
|Number of pages||7|
|Publication status||Published - 2015|
|Event||The 44th EMAC Annual Conference 2015: Collaboration in Research - KU Leuven & Vlerick Business School, Leuven, Belgium|
Duration: 26 May 2015 → 29 May 2015
|Conference||The 44th EMAC Annual Conference 2015|
|Location||KU Leuven & Vlerick Business School|
|Period||26/05/2015 → 29/05/2015|