What's in a Strategy?

Ways to Get Lost in Translation of the Strategy

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Although a strategy, in theory, should help the organization to move in the same direction by showing a direction for the organization, in practice the strategy increases the number of possible paths, as managers translate the strategy into their own context. This increases the number of strategies in the organization, and it becomes difficult to get an overview of the interaction and relationships between the translated strategies. This not only raises questions about which function the strategy has in an organization but also about what is strategy implementation when the managers don’t implement the strategy, but are implementing their translations of the strategy, which is different from the original.
Original languageEnglish
Publication date2014
Number of pages19
Publication statusPublished - 2014
EventThe Academy of Management Annual Meeting 2014: The Power of Words - Philadelphia, United States
Duration: 1 Aug 20145 Aug 2014
Conference number: 74
http://aom.org/annualmeeting/

Conference

ConferenceThe Academy of Management Annual Meeting 2014
Number74
CountryUnited States
CityPhiladelphia
Period01/08/201405/08/2014
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Obed Madsen, S. (2014). What's in a Strategy? Ways to Get Lost in Translation of the Strategy. Paper presented at The Academy of Management Annual Meeting 2014, Philadelphia, United States.
Obed Madsen, Søren. / What's in a Strategy? Ways to Get Lost in Translation of the Strategy. Paper presented at The Academy of Management Annual Meeting 2014, Philadelphia, United States.19 p.
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abstract = "Although a strategy, in theory, should help the organization to move in the same direction by showing a direction for the organization, in practice the strategy increases the number of possible paths, as managers translate the strategy into their own context. This increases the number of strategies in the organization, and it becomes difficult to get an overview of the interaction and relationships between the translated strategies. This not only raises questions about which function the strategy has in an organization but also about what is strategy implementation when the managers don’t implement the strategy, but are implementing their translations of the strategy, which is different from the original.",
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Obed Madsen, S 2014, 'What's in a Strategy? Ways to Get Lost in Translation of the Strategy' Paper presented at, Philadelphia, United States, 01/08/2014 - 05/08/2014, .

What's in a Strategy? Ways to Get Lost in Translation of the Strategy. / Obed Madsen, Søren.

2014. Paper presented at The Academy of Management Annual Meeting 2014, Philadelphia, United States.

Research output: Contribution to conferencePaperResearchpeer-review

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T1 - What's in a Strategy?

T2 - Ways to Get Lost in Translation of the Strategy

AU - Obed Madsen, Søren

N1 - CBS Library does not have access to the material

PY - 2014

Y1 - 2014

N2 - Although a strategy, in theory, should help the organization to move in the same direction by showing a direction for the organization, in practice the strategy increases the number of possible paths, as managers translate the strategy into their own context. This increases the number of strategies in the organization, and it becomes difficult to get an overview of the interaction and relationships between the translated strategies. This not only raises questions about which function the strategy has in an organization but also about what is strategy implementation when the managers don’t implement the strategy, but are implementing their translations of the strategy, which is different from the original.

AB - Although a strategy, in theory, should help the organization to move in the same direction by showing a direction for the organization, in practice the strategy increases the number of possible paths, as managers translate the strategy into their own context. This increases the number of strategies in the organization, and it becomes difficult to get an overview of the interaction and relationships between the translated strategies. This not only raises questions about which function the strategy has in an organization but also about what is strategy implementation when the managers don’t implement the strategy, but are implementing their translations of the strategy, which is different from the original.

M3 - Paper

ER -

Obed Madsen S. What's in a Strategy? Ways to Get Lost in Translation of the Strategy. 2014. Paper presented at The Academy of Management Annual Meeting 2014, Philadelphia, United States.