@inproceedings{48ddf0885a0d4e3d886b20c2715e10e6,
title = "What's in a (Food) Name?: From Consumer Protection to Cognitive Science-and Back",
author = "Viktor Smith",
year = "2010",
language = "English",
series = "EUI Working Papers",
publisher = "European University Institute",
number = "21",
pages = "59--73",
editor = "Hans-Wolfgang Micklitz and Viktor Smith and {Ohm R{\o}rdam}, Mette",
booktitle = "New Challenges for the Assessment of Fairness in a Common Market",
address = "Italy",
note = "Workshop on Unfair and Misleading Commercial Practices: Challenges in Consumer Protection ; Conference date: 23-11-2009 Through 23-11-2009",
url = "http://www.eui.eu/DepartmentsAndCentres/Law/News/2009/UnfairMisleadingCommPractices.aspx",
}