What drives innovation and creativity in brand management?

Morten Bach Jensen; Suzanne C. Beckmann

What drives innovation and creativity in brand management?

Morten Bach Jensen, Suzanne C. Beckmann

Grundfos DK A/S

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury
Number of pages	16
Publication date	2007
Publication status	Published - 2007
Event	3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University - West London, United Kingdom Duration: 12 Sept 2007 → 13 Sept 2007 Conference number: 3

Conference

Conference	3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University
Number	3
Country/Territory	United Kingdom
City	West London
Period	12/09/2007 → 13/09/2007

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Cite this

@inproceedings{1b5ab3d0983511dcac24000ea68e967b,

title = "What drives innovation and creativity in brand management?",

keywords = "udenforomr{\aa}de, Brand management",

author = "\{Bach Jensen\}, Morten and Beckmann, \{Suzanne C.\}",

note = "l{\o}benummer: 075472; 3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University ; Conference date: 12-09-2007 Through 13-09-2007",

year = "2007",

language = "English",

booktitle = "Intangible Economies: Brand, Corporate Image, Iodentity \& Reputation in the 21st entury",