| Original language | English |
|---|---|
| Title of host publication | Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury |
| Number of pages | 16 |
| Publication date | 2007 |
| Publication status | Published - 2007 |
| Event | 3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University - West London, United Kingdom Duration: 12 Sep 2007 → 13 Sep 2007 Conference number: 3 |
Conference
| Conference | 3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University |
|---|---|
| Number | 3 |
| Country | United Kingdom |
| City | West London |
| Period | 12/09/2007 → 13/09/2007 |
Cite this
Bach Jensen, M., & Beckmann, S. C. (2007). What drives innovation and creativity in brand management? In Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury
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title = "What drives innovation and creativity in brand management?",
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booktitle = "Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury",
}
Bach Jensen, M & Beckmann, SC 2007, What drives innovation and creativity in brand management? in Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury., West London, United Kingdom, 12/09/2007.
What drives innovation and creativity in brand management? / Bach Jensen, Morten; Beckmann, Suzanne C.
Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury. 2007.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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AU - Beckmann, Suzanne C.
N1 - løbenummer: 075472
PY - 2007
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BT - Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury
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Bach Jensen M, Beckmann SC. What drives innovation and creativity in brand management? In Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury. 2007