What drives innovation and creativity in brand management?

Morten Bach Jensen, Suzanne C. Beckmann

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Original languageEnglish
    Title of host publicationIntangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury
    Number of pages16
    Publication date2007
    Publication statusPublished - 2007
    Event3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University - West London, United Kingdom
    Duration: 12 Sep 200713 Sep 2007
    Conference number: 3

    Conference

    Conference3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University
    Number3
    CountryUnited Kingdom
    CityWest London
    Period12/09/200713/09/2007

    Cite this

    Bach Jensen, M., & Beckmann, S. C. (2007). What drives innovation and creativity in brand management? In Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury