What drives innovation and creativity in brand management?

Morten Bach Jensen, Suzanne C. Beckmann

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Original languageEnglish
    Title of host publicationIntangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury
    Number of pages16
    Publication date2007
    Publication statusPublished - 2007
    Event3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University - West London, United Kingdom
    Duration: 12 Sep 200713 Sep 2007
    Conference number: 3

    Conference

    Conference3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University
    Number3
    CountryUnited Kingdom
    CityWest London
    Period12/09/200713/09/2007

    Cite this

    Bach Jensen, M., & Beckmann, S. C. (2007). What drives innovation and creativity in brand management? In Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury
    Bach Jensen, Morten ; Beckmann, Suzanne C. / What drives innovation and creativity in brand management?. Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury. 2007.
    @inproceedings{1b5ab3d0983511dcac24000ea68e967b,
    title = "What drives innovation and creativity in brand management?",
    keywords = "udenforomr{\aa}de, Brand management",
    author = "{Bach Jensen}, Morten and Beckmann, {Suzanne C.}",
    note = "l{\o}benummer: 075472",
    year = "2007",
    language = "English",
    booktitle = "Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury",

    }

    Bach Jensen, M & Beckmann, SC 2007, What drives innovation and creativity in brand management? in Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury., West London, United Kingdom, 12/09/2007.

    What drives innovation and creativity in brand management? / Bach Jensen, Morten; Beckmann, Suzanne C.

    Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury. 2007.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    TY - GEN

    T1 - What drives innovation and creativity in brand management?

    AU - Bach Jensen, Morten

    AU - Beckmann, Suzanne C.

    N1 - løbenummer: 075472

    PY - 2007

    Y1 - 2007

    KW - udenforområde

    KW - Brand management

    M3 - Article in proceedings

    BT - Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury

    ER -

    Bach Jensen M, Beckmann SC. What drives innovation and creativity in brand management? In Intangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury. 2007