What Constitutes the Focal Points of Corporate Reputation? Product Design as Communication of Identity

Peter Hobolt Jensen, Tore Kristensen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationProceedings of "4th International Conference on Corporate Reputation, Identity and Competitiveness". Copenhagen Business School, 18-20 maj 2000
Publication date2000
Pages10
Publication statusPublished - 2000
EventThe 4th International Conference on Corporate Reputation Identity and Competitiveness - København, Denmark
Duration: 18 May 200020 May 2000
Conference number: 4

Conference

ConferenceThe 4th International Conference on Corporate Reputation Identity and Competitiveness
Number4
CountryDenmark
CityKøbenhavn
Period18/05/200020/05/2000

Cite this

Hobolt Jensen, P., & Kristensen, T. (2000). What Constitutes the Focal Points of Corporate Reputation? Product Design as Communication of Identity. In Proceedings of "4th International Conference on Corporate Reputation, Identity and Competitiveness". Copenhagen Business School, 18-20 maj 2000 (pp. 10)