What Constitutes the Focal Points of Corporate Reputation?: Product Design as Communication of Identity

Peter Hobolt Jensen; Tore Kristensen

What Constitutes the Focal Points of Corporate Reputation? Product Design as Communication of Identity

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Proceedings of "4th International Conference on Corporate Reputation, Identity and Competitiveness". Copenhagen Business School, 18-20 maj 2000
Publication date	2000
Pages	10
Publication status	Published - 2000
Event	The 4th International Conference on Corporate Reputation Identity and Competitiveness - København, Denmark Duration: 18 May 2000 → 20 May 2000 Conference number: 4

Conference

Conference	The 4th International Conference on Corporate Reputation Identity and Competitiveness
Number	4
Country/Territory	Denmark
City	København
Period	18/05/2000 → 20/05/2000

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Cite this

@inproceedings{5fc1e5a0c02411db9769000ea68e967b,

title = "What Constitutes the Focal Points of Corporate Reputation?: Product Design as Communication of Identity",

keywords = "Grafisk design, Design, Virksomhedens omd{\o}mme, Virksomhedens image, Produktdesign",

author = "{Hobolt Jensen}, Peter and Tore Kristensen",

note = "Opstilling: 658.625 hob L{\o}be nr.: 008977; The 4th International Conference on Corporate Reputation Identity and Competitiveness ; Conference date: 18-05-2000 Through 20-05-2000",

year = "2000",

language = "English",

pages = "10",

booktitle = "Proceedings of {"}4th International Conference on Corporate Reputation, Identity and Competitiveness{"}. Copenhagen Business School, 18-20 maj 2000",

}

Hobolt Jensen, P & Kristensen, T 2000, What Constitutes the Focal Points of Corporate Reputation? Product Design as Communication of Identity. in Proceedings of "4th International Conference on Corporate Reputation, Identity and Competitiveness". Copenhagen Business School, 18-20 maj 2000. pp. 10, The 4th International Conference on Corporate Reputation Identity and Competitiveness, København, Denmark, 18/05/2000.

What Constitutes the Focal Points of Corporate Reputation? Product Design as Communication of Identity. / Hobolt Jensen, Peter; Kristensen, Tore.
Proceedings of "4th International Conference on Corporate Reputation, Identity and Competitiveness". Copenhagen Business School, 18-20 maj 2000. 2000. p. 10.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

TY - GEN

T1 - What Constitutes the Focal Points of Corporate Reputation?

T2 - The 4th International Conference on Corporate Reputation Identity and Competitiveness

AU - Hobolt Jensen, Peter

AU - Kristensen, Tore

N1 - Conference code: 4

PY - 2000

Y1 - 2000

KW - Grafisk design

KW - Design

KW - Virksomhedens omdømme

KW - Virksomhedens image

KW - Produktdesign

M3 - Article in proceedings

SP - 10

BT - Proceedings of "4th International Conference on Corporate Reputation, Identity and Competitiveness". Copenhagen Business School, 18-20 maj 2000

Y2 - 18 May 2000 through 20 May 2000

ER -