What Comes First?: Exploring the Causal Effects of Consumer Emotion, Judgment and Willingness to Buy in Relation to Scented Food Products

What Comes First? Exploring the Causal Effects of Consumer Emotion, Judgment and Willingness to Buy in Relation to Scented Food Products

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2011
Number of pages	7
Publication status	Published - 2011
Event	The 40th Annual Conference of the European Marketing Academy. EMAC 2011: The Day After - Inspiration, Innovation, Implementation - University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia Duration: 24 May 2011 → 27 May 2011 Conference number: 40 http://www2.ef.uni-lj.si/projekti/emac2011//

Conference	The 40th Annual Conference of the European Marketing Academy. EMAC 2011
Number	40
Location	University of Ljubljana, Faculty of Economics
Country/Territory	Slovenia
City	Ljubljana
Period	24/05/2011 → 27/05/2011
Internet address	http://www2.ef.uni-lj.si/projekti/emac2011//

@conference{7b5fb39d572a4c97991349aa7ee5f2ba,

title = "What Comes First?: Exploring the Causal Effects of Consumer Emotion, Judgment and Willingness to Buy in Relation to Scented Food Products",

author = "Beckmann, \{Suzanne C.\} and Torben Hansen",

year = "2011",

language = "English",

note = "The 40th Annual Conference of the European Marketing Academy. EMAC 2011 ; Conference date: 24-05-2011 Through 27-05-2011",

url = "http://www2.ef.uni-lj.si/projekti/emac2011//",

}

Research output: Contribution to conference › Paper › Research › peer-review