What are Your Customers Worth? Effectively Managing Your Customer Value

Jesper Adeltoft, Kennet Hammerby, Morten Holm, Brian Nordlund

Research output: Book/ReportReportCommunication

Original languageEnglish
Place of PublicationKøbenhavn
PublisherQuartz+Co
Number of pages20
Publication statusPublished - 2011

Cite this

Adeltoft, J., Hammerby, K., Holm, M., & Nordlund, B. (2011). What are Your Customers Worth? Effectively Managing Your Customer Value. København: Quartz+Co.