Weight Loss for the Mind

Consumers’ Construction of Food Related Health Values and Their Impact on Food Health Behaviour

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Consumers may pursue health as a value through their food consumption. However, health may be constructed in various ways and thus have various impacts on nutritional behaviour. This is what this paper sets out to explore. First, we investigate what food related health means to consumers (Study 1). Second, we illustrate how different constructions of food related health affect involvement, and ultimately food health behaviour (Study 2). Study 1 is based on qualitative depth interviews with 16 interviewees, while Study 2 is based on data (n=599) collected from a nationally representative consumer panel. Results show that food related health can be constructed in several different ways and that certain health values have a positive indirect impact on food health behaviour through food health involvement, while others have a negative indirect impact on food health behaviour through food health involvement. Finally, the marketing and policy implications of the results are discussed.
Original languageEnglish
Publication date2017
Number of pages15
Publication statusPublished - 2017
EventThe 16th International Marketing Trends Conference - Madrid, Spain
Duration: 26 Jan 201728 Jan 2017
Conference number: 16

Conference

ConferenceThe 16th International Marketing Trends Conference
Number16
CountrySpain
CityMadrid
Period26/01/201728/01/2017

Bibliographical note

CBS Library does not have access to the material

Keywords

  • Nutrition
  • Health
  • Narrative constructions
  • Values
  • Involvement
  • Health behaviour

Cite this

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title = "Weight Loss for the Mind: Consumers’ Construction of Food Related Health Values and Their Impact on Food Health Behaviour",
abstract = "Consumers may pursue health as a value through their food consumption. However, health may be constructed in various ways and thus have various impacts on nutritional behaviour. This is what this paper sets out to explore. First, we investigate what food related health means to consumers (Study 1). Second, we illustrate how different constructions of food related health affect involvement, and ultimately food health behaviour (Study 2). Study 1 is based on qualitative depth interviews with 16 interviewees, while Study 2 is based on data (n=599) collected from a nationally representative consumer panel. Results show that food related health can be constructed in several different ways and that certain health values have a positive indirect impact on food health behaviour through food health involvement, while others have a negative indirect impact on food health behaviour through food health involvement. Finally, the marketing and policy implications of the results are discussed.",
keywords = "Nutrition, Health, Narrative constructions, Values, Involvement, Health behaviour, Nutrition, Health, Narrative constructions, Values, Involvement, Health behaviour",
author = "Torben Hansen and {Uth Thomsen}, Thyra",
note = "CBS Library does not have access to the material; null ; Conference date: 26-01-2017 Through 28-01-2017",
year = "2017",
language = "English",

}

Weight Loss for the Mind : Consumers’ Construction of Food Related Health Values and Their Impact on Food Health Behaviour. / Hansen, Torben; Uth Thomsen, Thyra.

2017. Paper presented at The 16th International Marketing Trends Conference, Madrid, Spain.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Weight Loss for the Mind

T2 - Consumers’ Construction of Food Related Health Values and Their Impact on Food Health Behaviour

AU - Hansen, Torben

AU - Uth Thomsen, Thyra

N1 - CBS Library does not have access to the material

PY - 2017

Y1 - 2017

N2 - Consumers may pursue health as a value through their food consumption. However, health may be constructed in various ways and thus have various impacts on nutritional behaviour. This is what this paper sets out to explore. First, we investigate what food related health means to consumers (Study 1). Second, we illustrate how different constructions of food related health affect involvement, and ultimately food health behaviour (Study 2). Study 1 is based on qualitative depth interviews with 16 interviewees, while Study 2 is based on data (n=599) collected from a nationally representative consumer panel. Results show that food related health can be constructed in several different ways and that certain health values have a positive indirect impact on food health behaviour through food health involvement, while others have a negative indirect impact on food health behaviour through food health involvement. Finally, the marketing and policy implications of the results are discussed.

AB - Consumers may pursue health as a value through their food consumption. However, health may be constructed in various ways and thus have various impacts on nutritional behaviour. This is what this paper sets out to explore. First, we investigate what food related health means to consumers (Study 1). Second, we illustrate how different constructions of food related health affect involvement, and ultimately food health behaviour (Study 2). Study 1 is based on qualitative depth interviews with 16 interviewees, while Study 2 is based on data (n=599) collected from a nationally representative consumer panel. Results show that food related health can be constructed in several different ways and that certain health values have a positive indirect impact on food health behaviour through food health involvement, while others have a negative indirect impact on food health behaviour through food health involvement. Finally, the marketing and policy implications of the results are discussed.

KW - Nutrition

KW - Health

KW - Narrative constructions

KW - Values

KW - Involvement

KW - Health behaviour

KW - Nutrition

KW - Health

KW - Narrative constructions

KW - Values

KW - Involvement

KW - Health behaviour

M3 - Paper

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