@inproceedings{96aeb4f0907c11de8153000ea68e967b,
title = "Weight Loss for the Mind: Consumers' Construction of Food Related Health and its Impact on BMI",
keywords = "Forbrugeradf{\ae}rd, Sundhed, Body Mass Index, Food related health constructions",
author = "{Uth Thomsen}, Thyra and Torben Hansen",
year = "2009",
language = "English",
series = "Proceedings of the European Marketing Academy",
publisher = "European Marketing Academy. EMAC",
editor = "Jean-Pierre Helfer and Jean-Louis Nicolas",
booktitle = "Proceedings of the 38th EMAC Conference, Nantes, France",
note = "The 38th EMAC Annual Conference 2009 ; Conference date: 26-05-2009 Through 29-05-2009",
}