Website Usability in Asia “From Within”: An Overview of a Decade of Literature

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    As the number of website users in Asia grows, there is an increasing need to gain an overview of human–computer interaction (HCI) research about users and websites in that context. This article presents an overview of HCI research on website usability in Asia “from within,” which outlines the articles written by researchers with affiliations to universities in that part of the world. Based on a key word approach to major HCI research outlets, 60 articles from 2001 to 2011 were identified and analyzed. Results indicate that academic websites, e-commerce websites, and tourism websites were the most studied website domains in Asia. Typically, university graduates were used as participants in a laboratory setup and asked to navigate and find information on a website. No systematic use of cultural variables or theories to code, analyze, and interpret data and findings was found. The article discusses the results and the need for a greater sensitivity to what is “local” and “from within” in HCI research and what this can add to the existing literature on website usability.
    As the number of website users in Asia grows, there is an increasing need to gain an overview of human–computer interaction (HCI) research about users and websites in that context. This article presents an overview of HCI research on website usability in Asia “from within,” which outlines the articles written by researchers with affiliations to universities in that part of the world. Based on a key word approach to major HCI research outlets, 60 articles from 2001 to 2011 were identified and analyzed. Results indicate that academic websites, e-commerce websites, and tourism websites were the most studied website domains in Asia. Typically, university graduates were used as participants in a laboratory setup and asked to navigate and find information on a website. No systematic use of cultural variables or theories to code, analyze, and interpret data and findings was found. The article discusses the results and the need for a greater sensitivity to what is “local” and “from within” in HCI research and what this can add to the existing literature on website usability.
    LanguageEnglish
    JournalInternational Journal of Human-Computer Interaction
    Volume29
    Issue number4
    Pages256-273
    ISSN1044-7318
    DOIs
    StatePublished - 2013

    Cite this

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    title = "Website Usability in Asia “From Within”: An Overview of a Decade of Literature",
    abstract = "As the number of website users in Asia grows, there is an increasing need to gain an overview of human–computer interaction (HCI) research about users and websites in that context. This article presents an overview of HCI research on website usability in Asia “from within,” which outlines the articles written by researchers with affiliations to universities in that part of the world. Based on a key word approach to major HCI research outlets, 60 articles from 2001 to 2011 were identified and analyzed. Results indicate that academic websites, e-commerce websites, and tourism websites were the most studied website domains in Asia. Typically, university graduates were used as participants in a laboratory setup and asked to navigate and find information on a website. No systematic use of cultural variables or theories to code, analyze, and interpret data and findings was found. The article discusses the results and the need for a greater sensitivity to what is “local” and “from within” in HCI research and what this can add to the existing literature on website usability.",
    author = "Ather Nawaz and Torkil Clemmensen",
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    Website Usability in Asia “From Within” : An Overview of a Decade of Literature. / Nawaz, Ather; Clemmensen, Torkil.

    In: International Journal of Human-Computer Interaction, Vol. 29, No. 4, 2013, p. 256-273.

    Research output: Contribution to journalJournal articleResearchpeer-review

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    AU - Clemmensen,Torkil

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    AB - As the number of website users in Asia grows, there is an increasing need to gain an overview of human–computer interaction (HCI) research about users and websites in that context. This article presents an overview of HCI research on website usability in Asia “from within,” which outlines the articles written by researchers with affiliations to universities in that part of the world. Based on a key word approach to major HCI research outlets, 60 articles from 2001 to 2011 were identified and analyzed. Results indicate that academic websites, e-commerce websites, and tourism websites were the most studied website domains in Asia. Typically, university graduates were used as participants in a laboratory setup and asked to navigate and find information on a website. No systematic use of cultural variables or theories to code, analyze, and interpret data and findings was found. The article discusses the results and the need for a greater sensitivity to what is “local” and “from within” in HCI research and what this can add to the existing literature on website usability.

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