Original language | English |
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Title of host publication | Proceedings of the Thought Leaders International Conference on Brand Management : Birmingham Business School. Birmingham University, 28-29th March 2006 |
Place of Publication | Birmingham |
Publisher | University of Birmingham Press |
Publication date | 2006 |
Chapter | 7.1 |
Publication status | Published - 2006 |
Externally published | Yes |
Event | The 2nd Thought Leaders International Conference on Brand Management 2006 - Birmingham Business School. University of Birmingham, Birmingham, United Kingdom Duration: 28 Mar 2006 → 29 Mar 2006 Conference number: 2 http://www.bcu.ac.uk/bcbs |
Conference
Conference | The 2nd Thought Leaders International Conference on Brand Management 2006 |
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Number | 2 |
Location | Birmingham Business School. University of Birmingham |
Country/Territory | United Kingdom |
City | Birmingham |
Period | 28/03/2006 → 29/03/2006 |
Internet address |