Weblogs. How they Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet

Christine Vallaster, Leslie de Chernatony, Sylvia von Wallpach

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Thought Leaders International Conference on Brand Management : Birmingham Business School. Birmingham University, 28-29th March 2006
Place of PublicationBirmingham
PublisherUniversity of Birmingham Press
Publication date2006
Chapter7.1
Publication statusPublished - 2006
Externally publishedYes
EventThe 2nd Thought Leaders International Conference on Brand Management 2006 - Birmingham Business School. University of Birmingham, Birmingham, United Kingdom
Duration: 28 Mar 200629 Mar 2006
Conference number: 2
http://www.bcu.ac.uk/bcbs

Conference

ConferenceThe 2nd Thought Leaders International Conference on Brand Management 2006
Number2
LocationBirmingham Business School. University of Birmingham
CountryUnited Kingdom
CityBirmingham
Period28/03/200629/03/2006
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Vallaster, C., de Chernatony, L., & von Wallpach, S. (2006). Weblogs. How they Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet. In Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. Birmingham University, 28-29th March 2006 University of Birmingham Press.