Weblogs. How they Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet

Christine Vallaster; Leslie de Chernatony; Sylvia von Wallpach

Weblogs. How they Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet

Christine Vallaster, Leslie de Chernatony, Sylvia von Wallpach

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Thought Leaders International Conference on Brand Management : Birmingham Business School. Birmingham University, 28-29th March 2006
Place of Publication	Birmingham
Publisher	University of Birmingham Press
Publication date	2006
Chapter	7.1
Publication status	Published - 2006
Externally published	Yes
Event	The 2nd Thought Leaders International Conference on Brand Management 2006 - Birmingham Business School. University of Birmingham, Birmingham, United Kingdom Duration: 28 Mar 2006 → 29 Mar 2006 Conference number: 2 http://www.bcu.ac.uk/bcbs

Conference

Conference	The 2nd Thought Leaders International Conference on Brand Management 2006
Number	2
Location	Birmingham Business School. University of Birmingham
Country/Territory	United Kingdom
City	Birmingham
Period	28/03/2006 → 29/03/2006
Internet address	http://www.bcu.ac.uk/bcbs

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Persistent link

Cite this

@inproceedings{e0415a2a1f014027a9465fdbe354b488,

title = "Weblogs. How they Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet",

author = "Christine Vallaster and {de Chernatony}, Leslie and {von Wallpach}, Sylvia",

year = "2006",

language = "English",

booktitle = "Proceedings of the Thought Leaders International Conference on Brand Management",

publisher = "University of Birmingham Press",

address = "United Kingdom",

note = "The 2nd Thought Leaders International Conference on Brand Management 2006 ; Conference date: 28-03-2006 Through 29-03-2006",

url = "http://www.bcu.ac.uk/bcbs",

}

Vallaster, C, de Chernatony, L & von Wallpach, S 2006, Weblogs. How they Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet. in Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. Birmingham University, 28-29th March 2006 . University of Birmingham Press, Birmingham, The 2nd Thought Leaders International Conference on Brand Management 2006, Birmingham, United Kingdom, 28/03/2006.

Weblogs. How they Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet. / Vallaster, Christine; de Chernatony, Leslie; von Wallpach, Sylvia.
Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. Birmingham University, 28-29th March 2006 . Birmingham: University of Birmingham Press, 2006.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Weblogs. How they Contribute to Co-construct a Corporate Brand

T2 - The 2nd Thought Leaders International Conference on Brand Management 2006

AU - Vallaster, Christine

AU - de Chernatony, Leslie

AU - von Wallpach, Sylvia

N1 - Conference code: 2

PY - 2006

Y1 - 2006

M3 - Article in proceedings

BT - Proceedings of the Thought Leaders International Conference on Brand Management

PB - University of Birmingham Press

CY - Birmingham

Y2 - 28 March 2006 through 29 March 2006

ER -