Wearable Gaze Trackers: Mapping Visual Attention in 3D

Rasmus Jensen, Jonathan Dyssel Stets, Seidi Suurmets, Jesper Clement, Henrik Aanæs

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Abstract

The study of visual attention in humans relates to a wide range of areas such as: psychology, cognition, usability, and marketing. These studies have been limited to fixed setups with respondents sitting in front of a monitor mounted with a gaze tracking device. The introduction of wearable mobile gaze trackers allows respondents to move freely in any real world 3D environment, removing the previous restrictions.
In this paper we propose a novel approach for processing visual attention of respondents using mobile wearable gaze trackers in a 3D environment. The pipeline consists of 3 steps: modeling the 3D area-of-interest, positioning the gaze tracker in 3D space, and 3D mapping of visual attention.
The approach is general, but as a case study we created 3D heat maps of respondents visiting supermarket shelves as well as finding their in-store movement relative to these shelves. The method allows for analysis across multiple respondents and to distinguish between phases of in-store orientation (far away) and product recognition/selection (up close) based on distance to shelves.
Original languageEnglish
Title of host publicationScandinavian Conference on Image Analysis : 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I
EditorsPuneet Sharma, Filippo Maria Bianchi
Number of pages11
Place of PublicationCham
PublisherSpringer
Publication date2017
Pages66-76
ISBN (Print)9783319591254
ISBN (Electronic)9783319591261
DOIs
Publication statusPublished - 2017
Event20th Scandinavian Conference on Image Analysis. SCIA 2017 - Tromsø, Norway
Duration: 12 Jun 201714 Jun 2017
Conference number: 20
http://scia2017.org/

Conference

Conference20th Scandinavian Conference on Image Analysis. SCIA 2017
Number20
CountryNorway
CityTromsø
Period12/06/201714/06/2017
Internet address
SeriesLecture Notes in Computer Science
Volume10269
ISSN0302-9743

Cite this

Jensen, R., Stets, J. D., Suurmets, S., Clement, J., & Aanæs, H. (2017). Wearable Gaze Trackers: Mapping Visual Attention in 3D. In P. Sharma, & F. M. Bianchi (Eds.), Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I (pp. 66-76). Springer. Lecture Notes in Computer Science, Vol.. 10269 https://doi.org/10.1007/978-3-319-59126-1_6