Original language | English |
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Title of host publication | Legends in Marketing : V. Kumar |
Editors | Jagdish N. Sheth |
Number of pages | 2 |
Volume | 10 |
Place of Publication | New Delhi |
Publisher | SAGE Publications |
Publication date | 2012 |
ISBN (Print) | 9788132109037, 8132109031 |
Publication status | Published - 2012 |
Series | Legends in Marketing |
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Volume | 6 |