VK's Contributions to Customer Relationship Management

Research output: Chapter in Book/Report/Conference proceedingPreface/postscriptResearchpeer-review

Original languageEnglish
Title of host publicationLegends in Marketing : V. Kumar
EditorsJagdish N. Sheth
Number of pages2
Volume10
Place of PublicationNew Delhi
PublisherSAGE Publications
Publication date2012
ISBN (Print)9788132109037, 8132109031
Publication statusPublished - 2012
SeriesLegends in Marketing
Volume6

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Cite this

Holm, M. (2012). VK's Contributions to Customer Relationship Management. In J. N. Sheth (Ed.), Legends in Marketing: V. Kumar (Vol. 10). SAGE Publications. Legends in Marketing , Vol.. 6