Visual influence on in-store buying decisions: An eye-track experiment on the visual influence of packaging design.

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Marketing Management
Volume23
Issue number9-10
Pages (from-to)917-928
Number of pages12
ISSN0267-257X
Publication statusPublished - 2007

Cite this