Visual influence on in-store buying decisions

An eye-track experiment on the visual influence of packaging design.

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Marketing Management
Volume23
Issue number9-10
Pages (from-to)917-928
Number of pages12
ISSN0267-257X
Publication statusPublished - 2007

Cite this

@article{ebb23cb0abd611dc9bb5000ea68e967b,
title = "Visual influence on in-store buying decisions: An eye-track experiment on the visual influence of packaging design.",
keywords = "innovationentrepreneurship&lederskab, k{\o}bsadf{\ae}rd, emballage, design, in-store marketing, visual attention, eye-tracking",
author = "Jesper Clement",
year = "2007",
language = "English",
volume = "23",
pages = "917--928",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "9-10",

}

Visual influence on in-store buying decisions : An eye-track experiment on the visual influence of packaging design. / Clement, Jesper.

In: Journal of Marketing Management, Vol. 23, No. 9-10, 2007, p. 917-928.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Visual influence on in-store buying decisions

T2 - An eye-track experiment on the visual influence of packaging design.

AU - Clement, Jesper

PY - 2007

Y1 - 2007

KW - innovationentrepreneurship&lederskab

KW - købsadfærd

KW - emballage

KW - design

KW - in-store marketing

KW - visual attention

KW - eye-tracking

M3 - Journal article

VL - 23

SP - 917

EP - 928

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 9-10

ER -