Visual influence of packaging design on in-store buying decisions

Research output: Book/ReportPh.D. thesisResearch

Original languageEnglish
Place of PublicationKøbenhavn
PublisherCopenhagen Business School Press
Number of pages179
ISBN (Print)9788759383483
Publication statusPublished - 2008
SeriesPd.D. Series
Number2008-02

Cite this

Clement, J. (2008). Visual influence of packaging design on in-store buying decisions. Copenhagen Business School Press. Pd.D. Series, No. 2008-02