Visual influence of packaging design on in-store buying decisions

Research output: Book/ReportPh.D. thesis

Original languageEnglish
Place of PublicationKøbenhavn
PublisherCopenhagen Business School Press
Number of pages179
ISBN (Print)9788759383483
Publication statusPublished - 2008
SeriesPd.D. Series
Number2008-02

Cite this

Clement, J. (2008). Visual influence of packaging design on in-store buying decisions. København: Copenhagen Business School Press. Pd.D. Series, No. 2008-02
Clement, Jesper. / Visual influence of packaging design on in-store buying decisions. København : Copenhagen Business School Press, 2008. 179 p. (Pd.D. Series; No. 2008-02).
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title = "Visual influence of packaging design on in-store buying decisions",
keywords = "ph.d.-afhandlinger, emballage, design, forbrugeradf{\ae}rd, k{\o}bsadf{\ae}rd, eye-track-survey",
author = "Jesper Clement",
year = "2008",
language = "English",
isbn = "9788759383483",
series = "Pd.D. Series",
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publisher = "Copenhagen Business School Press",
address = "Denmark",

}

Clement, J 2008, Visual influence of packaging design on in-store buying decisions. Pd.D. Series, no. 2008-02, Copenhagen Business School Press, København.

Visual influence of packaging design on in-store buying decisions. / Clement, Jesper.

København : Copenhagen Business School Press, 2008. 179 p. (Pd.D. Series; No. 2008-02).

Research output: Book/ReportPh.D. thesis

TY - BOOK

T1 - Visual influence of packaging design on in-store buying decisions

AU - Clement, Jesper

PY - 2008

Y1 - 2008

KW - ph.d.-afhandlinger

KW - emballage

KW - design

KW - forbrugeradfærd

KW - købsadfærd

KW - eye-track-survey

M3 - Ph.D. thesis

SN - 9788759383483

T3 - Pd.D. Series

BT - Visual influence of packaging design on in-store buying decisions

PB - Copenhagen Business School Press

CY - København

ER -

Clement J. Visual influence of packaging design on in-store buying decisions. København: Copenhagen Business School Press, 2008. 179 p. (Pd.D. Series; No. 2008-02).