Viral Marketing = Word-of-Mouth Marketing on the Internet? And a Case Story from the Nordic Countries

Suzanne C. Beckmann, Simon Bell

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2001
Publication statusPublished - 2001
EventThe 30th European Marketing Academy Conference, May 2001 - Bergen, Norway
Duration: 30 Jun 2010 → …
Conference number: 30

Conference

ConferenceThe 30th European Marketing Academy Conference, May 2001
Number30
CountryNorway
CityBergen
Period30/06/2010 → …

Cite this

Beckmann, S. C., & Bell, S. (2001). Viral Marketing = Word-of-Mouth Marketing on the Internet? And a Case Story from the Nordic Countries. Paper presented at The 30th European Marketing Academy Conference, May 2001, Bergen, Norway.