Vestas and the Indigenous Communities in Oaxaca, Mexico

Clean Energy gets Messy

    Research output: Other contributionEducation

    Abstract

    Vestas was to start delivering 132 V90-3.0 megawatt (MW) turbines in the second quarter of 2012. The turbines were to be installed in the Isthmus of Tehuantepec region of Oaxaca, a southern state in Mexico. However, on 17 October 2012, Vestas’s deliveries were put on hold when social organisations and 40 indigenous Zapotec and Huave people held rallies in front of the Danish Embassy in Mexico City. With banners and placards, the protestors demanded Vestas’s exit from the Isthmus of Tehuantepec. The indigenous people suggested that although European companies had traditionally been present in Mexico and were among the most experienced wind developers in the world, 'their capitalist model' failed to take into account, 'the spiritual and social ties between the indigenous rural communities and the land'. According to local residents, the basic problem was a clash of cultures. This case can be analysed taking into consideration different perspectives, such as: 1) social movements, 2) development, 3) business models, 4) international business, 5) institutions and governance, and 6) corporate social responsibility. An additional angel that could be considered is the communication process and stakeholder involvement between MNCs, governmental officials and local communities, when implementing large-scale investment projects. The case presents a conflict which involves four actors: 1) Indigenous communities in the Isthmus of Tehuantepec region in Oaxaca, Mexico: Zapotecas, Huaves or Ikoot, 2) The Mexican Government 3) VESTAS, and 4) Marena Renovables. This case is part of the CBS free case collection (visit www.thecasecentre.org/cbsfreecases for more information on the collection). This case can be downloaded by educators as a clean pdf by viewing the on-line inspection copy. Access is unlimited and you may print as many copies as you wish for use with your students. Standard pricing applies for any copies ordered from The Case Centre.
    Original languageEnglish
    Publication date2013
    Place of PublicationFrederiksberg
    PublisherCopenhagen Business School, CBS
    Number of pages22
    Publication statusPublished - 2013

    Bibliographical note

    Reference no. 714-017-1

    Cite this

    Ramirez, Jacobo. / Vestas and the Indigenous Communities in Oaxaca, Mexico : Clean Energy gets Messy. 2013. Frederiksberg : Copenhagen Business School, CBS. 22 p.
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    abstract = "Vestas was to start delivering 132 V90-3.0 megawatt (MW) turbines in the second quarter of 2012. The turbines were to be installed in the Isthmus of Tehuantepec region of Oaxaca, a southern state in Mexico. However, on 17 October 2012, Vestas’s deliveries were put on hold when social organisations and 40 indigenous Zapotec and Huave people held rallies in front of the Danish Embassy in Mexico City. With banners and placards, the protestors demanded Vestas’s exit from the Isthmus of Tehuantepec. The indigenous people suggested that although European companies had traditionally been present in Mexico and were among the most experienced wind developers in the world, 'their capitalist model' failed to take into account, 'the spiritual and social ties between the indigenous rural communities and the land'. According to local residents, the basic problem was a clash of cultures. This case can be analysed taking into consideration different perspectives, such as: 1) social movements, 2) development, 3) business models, 4) international business, 5) institutions and governance, and 6) corporate social responsibility. An additional angel that could be considered is the communication process and stakeholder involvement between MNCs, governmental officials and local communities, when implementing large-scale investment projects. The case presents a conflict which involves four actors: 1) Indigenous communities in the Isthmus of Tehuantepec region in Oaxaca, Mexico: Zapotecas, Huaves or Ikoot, 2) The Mexican Government 3) VESTAS, and 4) Marena Renovables. This case is part of the CBS free case collection (visit www.thecasecentre.org/cbsfreecases for more information on the collection). This case can be downloaded by educators as a clean pdf by viewing the on-line inspection copy. Access is unlimited and you may print as many copies as you wish for use with your students. Standard pricing applies for any copies ordered from The Case Centre.",
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    Vestas and the Indigenous Communities in Oaxaca, Mexico : Clean Energy gets Messy. / Ramirez, Jacobo.

    22 p. Frederiksberg : Copenhagen Business School, CBS. 2013, Case Study.

    Research output: Other contributionEducation

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    T2 - Clean Energy gets Messy

    AU - Ramirez, Jacobo

    N1 - Reference no. 714-017-1

    PY - 2013

    Y1 - 2013

    N2 - Vestas was to start delivering 132 V90-3.0 megawatt (MW) turbines in the second quarter of 2012. The turbines were to be installed in the Isthmus of Tehuantepec region of Oaxaca, a southern state in Mexico. However, on 17 October 2012, Vestas’s deliveries were put on hold when social organisations and 40 indigenous Zapotec and Huave people held rallies in front of the Danish Embassy in Mexico City. With banners and placards, the protestors demanded Vestas’s exit from the Isthmus of Tehuantepec. The indigenous people suggested that although European companies had traditionally been present in Mexico and were among the most experienced wind developers in the world, 'their capitalist model' failed to take into account, 'the spiritual and social ties between the indigenous rural communities and the land'. According to local residents, the basic problem was a clash of cultures. This case can be analysed taking into consideration different perspectives, such as: 1) social movements, 2) development, 3) business models, 4) international business, 5) institutions and governance, and 6) corporate social responsibility. An additional angel that could be considered is the communication process and stakeholder involvement between MNCs, governmental officials and local communities, when implementing large-scale investment projects. The case presents a conflict which involves four actors: 1) Indigenous communities in the Isthmus of Tehuantepec region in Oaxaca, Mexico: Zapotecas, Huaves or Ikoot, 2) The Mexican Government 3) VESTAS, and 4) Marena Renovables. This case is part of the CBS free case collection (visit www.thecasecentre.org/cbsfreecases for more information on the collection). This case can be downloaded by educators as a clean pdf by viewing the on-line inspection copy. Access is unlimited and you may print as many copies as you wish for use with your students. Standard pricing applies for any copies ordered from The Case Centre.

    AB - Vestas was to start delivering 132 V90-3.0 megawatt (MW) turbines in the second quarter of 2012. The turbines were to be installed in the Isthmus of Tehuantepec region of Oaxaca, a southern state in Mexico. However, on 17 October 2012, Vestas’s deliveries were put on hold when social organisations and 40 indigenous Zapotec and Huave people held rallies in front of the Danish Embassy in Mexico City. With banners and placards, the protestors demanded Vestas’s exit from the Isthmus of Tehuantepec. The indigenous people suggested that although European companies had traditionally been present in Mexico and were among the most experienced wind developers in the world, 'their capitalist model' failed to take into account, 'the spiritual and social ties between the indigenous rural communities and the land'. According to local residents, the basic problem was a clash of cultures. This case can be analysed taking into consideration different perspectives, such as: 1) social movements, 2) development, 3) business models, 4) international business, 5) institutions and governance, and 6) corporate social responsibility. An additional angel that could be considered is the communication process and stakeholder involvement between MNCs, governmental officials and local communities, when implementing large-scale investment projects. The case presents a conflict which involves four actors: 1) Indigenous communities in the Isthmus of Tehuantepec region in Oaxaca, Mexico: Zapotecas, Huaves or Ikoot, 2) The Mexican Government 3) VESTAS, and 4) Marena Renovables. This case is part of the CBS free case collection (visit www.thecasecentre.org/cbsfreecases for more information on the collection). This case can be downloaded by educators as a clean pdf by viewing the on-line inspection copy. Access is unlimited and you may print as many copies as you wish for use with your students. Standard pricing applies for any copies ordered from The Case Centre.

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    KW - Wind Energy

    KW - Corporate Responsibility

    KW - Corruption

    KW - Developing studies

    KW - Social movements

    KW - International Business

    KW - Stakeholder management

    KW - Institutionalisation

    M3 - Other contribution

    PB - Copenhagen Business School, CBS

    CY - Frederiksberg

    ER -