Abstract
Italian entrepreneurs Enrico Casati and Jacopo Sebastio, just out of college, founded Velasca, a men's shoes e-commerce retailer in 2013. In less than 8 years, Velasca grew from an online shop offering moderately-priced, handcrafted shoes into an omni-channel brand with ambitions to become a "total-look" men's brand. We see the pivotal decisions that Casati and Sebastio made to ensure continuous growth while navigating the illiquid venture finance ecosystem of Milan, Italy. The founders aim to continue the expansion into brick-and-mortar retail and international markets even as they assess the long-term implications of the COVID-19 pandemic.
| Original language | English |
|---|---|
| Publication date | Oct 2021 |
| Place of Publication | Los Angeles, CA |
| Publisher | USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies |
| Number of pages | 16 |
| Publication status | Published - Oct 2021 |
Bibliographical note
Case and Teaching Note, No. SCG591-PDF-ENG.Keywords
- Branding
- Entrepreneurship
- Financing
- Scaling entrepreneurship ventures
- Start-ups
- Venture capital