Velasca: Organizing Growth

Valeria Giacomin, R. Daniel Wadhwani

    Research output: Other contributionTeaching case


    Italian entrepreneurs Enrico Casati and Jacopo Sebastio, just out of college, founded Velasca, a men's shoes e-commerce retailer in 2013. In less than 8 years, Velasca grew from an online shop offering moderately-priced, handcrafted shoes into an omni-channel brand with ambitions to become a "total-look" men's brand. We see the pivotal decisions that Casati and Sebastio made to ensure continuous growth while navigating the illiquid venture finance ecosystem of Milan, Italy. The founders aim to continue the expansion into brick-and-mortar retail and international markets even as they assess the long-term implications of the COVID-19 pandemic.
    Original languageEnglish
    Publication dateOct 2021
    Place of PublicationLos Angeles, CA
    PublisherUSC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
    Number of pages16
    Publication statusPublished - Oct 2021

    Bibliographical note

    Case and Teaching Note, No. SCG591-PDF-ENG.


    • Branding
    • Entrepreneurship
    • Financing
    • Scaling entrepreneurship ventures
    • Start-ups
    • Venture capital

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