Original language | Danish |
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Journal | Market |
Issue number | 24 |
Number of pages | 7 |
ISSN | 1654-4544 |
Publication status | Published - 2008 |
Vejen fra mindshare til marketshare: Den ny dagsorden for markedslederskab og profitabel toplinje vækst
Henrik Andersen, Thomas Ritter
Research output: Contribution to journal › Journal article › Communication