| Original language | Danish |
|---|---|
| Journal | Market |
| Issue number | 24 |
| Number of pages | 7 |
| ISSN | 1654-4544 |
| Publication status | Published - 2008 |
Vejen fra mindshare til marketshare: Den ny dagsorden for markedslederskab og profitabel toplinje vækst
Henrik Andersen, Thomas Ritter
Research output: Contribution to journal › Journal article › Communication