Vegans and Vaccines: A Tale of Competing Identity Goals

Michael Beverland

Research output: Contribution to journalJournal articleResearchpeer-review

161 Downloads (Pure)
Original languageEnglish
JournalNIM Marketing Intelligence Review
Volume14
Issue number1
Pages (from-to)31-35
Number of pages5
ISSN2627-4957
DOIs
Publication statusPublished - 2022

Keywords

  • COVID-19
  • Goal conflict
  • Identity consumption
  • Self-authentication
  • Vaccination
  • Veganism

Cite this