Vegans and Vaccines: A Tale of Competing Identity Goals

Michael Beverland

doi:10.2478/nimmir-2022-0005

Vegans and Vaccines: A Tale of Competing Identity Goals

Michael Beverland

Department of Marketing

University of Sussex

Research output: Contribution to journal › Journal article › Research › peer-review

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Original language	English
Journal	NIM Marketing Intelligence Review
Volume	14
Issue number	1
Pages (from-to)	31-35
Number of pages	5
ISSN	2627-4957
DOIs	https://doi.org/10.2478/nimmir-2022-0005
Publication status	Published - 2022

Keywords

COVID-19
Goal conflict
Identity consumption
Self-authentication
Vaccination
Veganism

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.2478/nimmir-2022-0005Licence: CC BY-NC

beverland_vegans_and_vaccines_publishersversionFinal published version, 171 KBLicence: CC BY-NC

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Cite this

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title = "Vegans and Vaccines: A Tale of Competing Identity Goals",

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