Abstract
While a number of studies have dealt with the antecedents of recycling behavior, other waste minimizing behaviors have received much less attention in consumer behavior research. A few studies have tested the so-called values-attitude-behavior hierarchy within the environmental domain, assuming that values are crucial to understand environment-related behaviors but that the importance of values will be underestimated if critical mediating constructs are not assessed. This study follows this tradition while, at the same time, investigating the importance of values for attitude formation towards emerging attitude objects in a Danish setting. The importance of values for attitude formation is confirmed.
| Original language | English |
|---|---|
| Journal | Advances in Consumer Research |
| Volume | 24 |
| Pages (from-to) | 182-189 |
| Number of pages | 8 |
| ISSN | 0098-9258 |
| Publication status | Published - 1997 |
| Event | 24th Annual Conference of the Association for Consumer Research. ACR 1996 - Tucson, United States Duration: 10 Oct 1996 → 13 Oct 1996 Conference number: 24 |
Conference
| Conference | 24th Annual Conference of the Association for Consumer Research. ACR 1996 |
|---|---|
| Number | 24 |
| Country/Territory | United States |
| City | Tucson |
| Period | 10/10/1996 → 13/10/1996 |
