Value Marketing in the Health Care Industry

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Marketing Management
Volume	27
Issue number	3-4
Pages (from-to)	199-206
ISSN	0267-257X
DOIs	https://doi.org/10.1080/0267257X.2011.545668
Publication status	Published - 2011
Externally published	Yes

Access to Document

@article{126ee791a16949f59024d5f6d7b78522,

title = "Value Marketing in the Health Care Industry",

author = "Adam Lindgreen and Martin Hingley and \{D.J. Antioco\}, Michael",

year = "2011",

doi = "10.1080/0267257X.2011.545668",

language = "English",

volume = "27",

pages = "199--206",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "3-4",

}