Value Marketing in the Health Care Industry

Adam Lindgreen, Martin Hingley, Michael D.J. Antioco

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Marketing Management
Volume27
Issue number3-4
Pages (from-to)199-206
ISSN0267-257X
DOIs
Publication statusPublished - 2011
Externally publishedYes

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