Original language | English |
---|---|
Journal | Journal of Marketing Management |
Volume | 27 |
Issue number | 3-4 |
Pages (from-to) | 199-206 |
ISSN | 0267-257X |
DOIs | |
Publication status | Published - 2011 |
Externally published | Yes |
Value Marketing in the Health Care Industry
Adam Lindgreen, Martin Hingley, Michael D.J. Antioco
Research output: Contribution to journal › Journal article › Research › peer-review