Value Dimensions: Are They Really That Many?

Flemming Hansen

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Senders and Receivers : new perspectives on market communication
Editors	Jørn Helder, Simon Ulrik Kragh
Number of pages	28
Place of Publication	København
Publisher	Samfundslitteratur
Publication date	2002
Pages	97-124
ISBN (Print)	8759309202
Publication status	Published - 2002

Handle.net

@inbook{fbc73880c02211db9769000ea68e967b,

title = "Value Dimensions: Are They Really That Many?",

keywords = "Forbrugeradf{\ae}rd, Markedssegmentering",

author = "Flemming Hansen",

note = "Opstilling: 658.812 sen L{\o}be nr.: 025581",

year = "2002",

language = "English",

isbn = "8759309202",

pages = "97--124",

editor = "J{\o}rn Helder and Kragh, {Simon Ulrik}",

booktitle = "Senders and Receivers",

publisher = "Samfundslitteratur",

address = "Denmark",

}