Value Crossings in the Sharing Economy

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Drawing on an empirical study of AirBnB and GoMore, this paper studies value creation at the provider-customer interface, from a perspective of performativity in practice-theory. In contrast to previous studies, it argues that the co-production of value is not associated with value as single entities but as crossings with other values. Four value-constructions emerges from the analysis inductively: monetary, safety, hospitality, and social/experience. Still, both studies also reveal that the monetary value construction, for instance, must be juxtaposed with safety, to enabling value creation. The study extends the concept of value-in-use with performative practice theory and adds to the bulk of literature identifying separate values and the literature distinguishing value use from value exchange.
Original languageEnglish
Publication date2020
Number of pages22
Publication statusPublished - 2020
EventThe 27th Innovation and Product Development Management Conference. IPDMC 2020 - Virtual Conference
Duration: 7 Jun 20209 Jun 2020
Conference number: 27


ConferenceThe 27th Innovation and Product Development Management Conference. IPDMC 2020
LocationVirtual Conference
Internet address


  • Value creation
  • Sharing economy
  • Actor-network theory
  • Value crossings

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