Value-Creation in Customer-Supplier Relationships: The Role of Adaption, Trust, and Commitment

Achim Walter; Thomas Ritter

Value-Creation in Customer-Supplier Relationships: The Role of Adaption, Trust, and Commitment

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2002
Publication status	Published - 2002
Event	Annual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University - Atlanta, GA, United States Duration: 8 Feb 2002 → 10 Feb 2002

Conference

Conference	Annual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University
Country/Territory	United States
City	Atlanta, GA
Period	08/02/2002 → 10/02/2002

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Walter, A., & Ritter, T. (2002). Value-Creation in Customer-Supplier Relationships: The Role of Adaption, Trust, and Commitment. Paper presented at Annual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University, Atlanta, GA, United States.

Walter, Achim ; Ritter, Thomas. / Value-Creation in Customer-Supplier Relationships : The Role of Adaption, Trust, and Commitment. Paper presented at Annual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University, Atlanta, GA, United States.

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author = "Achim Walter and Thomas Ritter",

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Walter, A & Ritter, T 2002, 'Value-Creation in Customer-Supplier Relationships: The Role of Adaption, Trust, and Commitment', Paper presented at Annual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University, Atlanta, GA, United States, 08/02/2002 - 10/02/2002.

Value-Creation in Customer-Supplier Relationships : The Role of Adaption, Trust, and Commitment. / Walter, Achim; Ritter, Thomas.

2002. Paper presented at Annual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University, Atlanta, GA, United States.

Research output: Contribution to conference › Paper › Research

Walter A, Ritter T. Value-Creation in Customer-Supplier Relationships: The Role of Adaption, Trust, and Commitment. 2002. Paper presented at Annual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University, Atlanta, GA, United States.