Value-Creation in Customer-Supplier Relationships: The Role of Adaption, Trust, and Commitment

Achim Walter, Thomas Ritter

    Research output: Contribution to conferencePaperResearch


    ConferenceAnnual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University
    Country/TerritoryUnited States
    CityAtlanta, GA

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