Value-Creation in Customer-Supplier Relationships: The Role of Adaption, Trust, and Commitment

Achim Walter, Thomas Ritter

    Research output: Contribution to conferencePaperResearch

    Conference

    ConferenceAnnual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University
    CountryUnited States
    CityAtlanta, GA
    Period08/02/200210/02/2002

    Cite this

    Walter, A., & Ritter, T. (2002). Value-Creation in Customer-Supplier Relationships: The Role of Adaption, Trust, and Commitment. Paper presented at Annual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University, Atlanta, GA, United States.