Value creation in buyer-seller relationships: theoretical considerations and empirical results from a supplier´s perspective

Achim Walter, Thomas Ritter, Hans Georg Gemünden

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalIndustrial Marketing Management
    Issue number4
    Pages (from-to)365-377
    Number of pages13
    Publication statusPublished - 2001

    Bibliographical note

    Reprinted in: Business-to-business marketing. Vol. 3 : Industrial networks and B2B marketing strategy. Los Angeles : SAGE, 2011 Serial no. 110725

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