Value Co-creation in the Interface Between City Logistics Provider and In-store Processes

Britta Gammelgaard, Christina Bech Godskesen Andersen, Jesper Aastrup

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Abstract

This paper develops a framework for understanding how city logistics service co-creates value with users. The users’ perspective in city logistics research is limited, and value added services are rarely emphasized. The framework developed is based on literature on value in business markets, and in-store processes. Two case stores and their use of city logistics demonstrate how value is co-created when changes in delivery patterns and value added services affect especially the use of store employees. Further, we show that there is a barrier to the co-creation of value when services get close to core activities in-store operations.
Original languageEnglish
Title of host publicationProceedings of the Ninth International Conference on City Logistics
EditorsEiichi Taniguchi, Russell G. Thompson
Number of pages13
Volume12
Place of PublicationAmsterdam
PublisherElsevier
Publication date2016
Pages787–799
DOIs
Publication statusPublished - 2016
EventThe 9th International Conference on City Logistics - Tenerife, Canary Islands, Spain
Duration: 17 Jun 201519 Jun 2015
Conference number: 9
http://citylogistics.org/conference/

Conference

ConferenceThe 9th International Conference on City Logistics
Number9
CountrySpain
CityTenerife, Canary Islands
Period17/06/201519/06/2015
Internet address
SeriesTransportation Research Procedia
Volume12
ISSN2352-1465

Keywords

  • Value co-creation
  • In-store processes
  • value-added logistics
  • UCC

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