Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-service System Selling

Edwin J. Nijssen*, Michel Van der Borgh, Dirk Totzek

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

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Original languageEnglish
Title of host publication2020 AMA Winter Academic Conference Consumers and Firms in a Global World February 14-16 | San Diego, CA : Proceedings
EditorsBryan Lukas, O.C. Ferrell
Number of pages2
PublisherAmerican Marketing Association
Publication date2020
ISBN (Electronic)9780877570066
Publication statusPublished - 2020
Event2020 AMA Winter Academic Conference: Consumers and Firms in a Global World - San Diego, United States
Duration: 14 Feb 202016 Feb 2020


Conference2020 AMA Winter Academic Conference
CountryUnited States
CitySan Diego
Internet address
SeriesAMA Educators Proceedings

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