Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-service System Selling

Edwin J. Nijssen; Michel Van der Borgh; Dirk Totzek

Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-service System Selling

Edwin J. Nijssen^*, Michel Van der Borgh, Dirk Totzek

^*Corresponding author for this work

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

3992 Downloads (Pure)

Original language	English
Title of host publication	2020 AMA Winter Academic Conference: Consumers and Firms in a Global World February 14-16 \| San Diego, CA : Proceedings
Editors	Bryan Lukas, O.C. Ferrell
Number of pages	2
Place of Publication	Chicago
Publisher	American Marketing Association
Publication date	2020
Pages	365-366
ISBN (Electronic)	9780877570066
Publication status	Published - 2020
Event	2020 AMA Winter Academic Conference: Consumers and Firms in a Global World - San Diego, United States Duration: 14 Feb 2020 → 16 Feb 2020 https://www.ama.org/events/conference/2020-ama-winter-academic-conference/

Conference

Conference	2020 AMA Winter Academic Conference
Country/Territory	United States
City	San Diego
Period	14/02/2020 → 16/02/2020
Internet address	https://www.ama.org/events/conference/2020-ama-winter-academic-conference/

Series	AMA Educators Proceedings
Number	31
ISSN	0888-1839

Access to Document

2020-AMA-Winter-Academic-Conference-ProceedingsFinal published version, 8.02 MBLicence: Unspecified

Handle.net

Persistent link

Cite this

Nijssen, E. J., Van der Borgh, M., & Totzek, D. (2020). Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-service System Selling. In B. Lukas, & O. C. Ferrell (Eds.), 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World February 14-16 | San Diego, CA: Proceedings (pp. 365-366). American Marketing Association.

Nijssen, Edwin J. ; Van der Borgh, Michel ; Totzek, Dirk. / Value Based Selling as Fair Treatment Practice : Dealing with Privacy Concerns in Product-service System Selling. 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World February 14-16 | San Diego, CA: Proceedings. editor / Bryan Lukas ; O.C. Ferrell. Chicago : American Marketing Association, 2020. pp. 365-366 (AMA Educators Proceedings; No. 31).

@inbook{011e0ad45189410f8aeccc0cae8d5730,

title = "Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-service System Selling",

author = "Nijssen, {Edwin J.} and {Van der Borgh}, Michel and Dirk Totzek",

year = "2020",

language = "English",

series = "AMA Educators Proceedings",

publisher = "American Marketing Association",

number = "31",

pages = "365--366",

editor = "Lukas, {Bryan } and O.C. Ferrell",

booktitle = "2020 AMA Winter Academic Conference: Consumers and Firms in a Global World February 14-16 | San Diego, CA",

address = "United States",

note = "2020 AMA Winter Academic Conference ; Conference date: 14-02-2020 Through 16-02-2020",

url = "https://www.ama.org/events/conference/2020-ama-winter-academic-conference/",

}

Nijssen, EJ, Van der Borgh, M & Totzek, D 2020, Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-service System Selling. in B Lukas & OC Ferrell (eds), 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World February 14-16 | San Diego, CA: Proceedings. American Marketing Association, Chicago, AMA Educators Proceedings, no. 31, pp. 365-366, 2020 AMA Winter Academic Conference, San Diego, California, United States, 14/02/2020.

Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-service System Selling. / Nijssen, Edwin J.; Van der Borgh, Michel; Totzek, Dirk.
2020 AMA Winter Academic Conference: Consumers and Firms in a Global World February 14-16 | San Diego, CA: Proceedings. ed. / Bryan Lukas; O.C. Ferrell. Chicago: American Marketing Association, 2020. p. 365-366 (AMA Educators Proceedings; No. 31).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - Value Based Selling as Fair Treatment Practice

T2 - 2020 AMA Winter Academic Conference

AU - Nijssen, Edwin J.

AU - Van der Borgh, Michel

AU - Totzek, Dirk

PY - 2020

Y1 - 2020

M3 - Conference abstract in proceedings

T3 - AMA Educators Proceedings

SP - 365

EP - 366

BT - 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World February 14-16 | San Diego, CA

A2 - Lukas, Bryan

A2 - Ferrell, O.C.

PB - American Marketing Association

CY - Chicago

Y2 - 14 February 2020 through 16 February 2020

ER -

Nijssen EJ, Van der Borgh M, Totzek D. Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-service System Selling. In Lukas B, Ferrell OC, editors, 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World February 14-16 | San Diego, CA: Proceedings. Chicago: American Marketing Association. 2020. p. 365-366. (AMA Educators Proceedings; No. 31).