Value Added Services and Adoption of Mobile Payments

Christel  Augsburg; Jonas Hedman

doi:10.1145/2617848.2617851

Value Added Services and Adoption of Mobile Payments

Christel Augsburg, Jonas Hedman

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

In this paper, we investigate the role of Value Added Services (VAS) in consumers’ adoption of mobile payments. VAS are supplementary digital services offered in connection with mobile payments; in this study exemplified by receipts, loyalty cards, and coupons. A research model is derived from existing literature and empirically tested through an experimental design survey, in which the experimental group is exposed to a mobile payment solution with VAS, including receipts, loyalty cards, and coupons, and the control group is exposed to a mobile payment solution without VAS. Our findings show that intention to adopt mobile payments increases as VAS are introduced and that this increase comes from a positive change in Perceived Usefulness, compatibility, and Convenience.

Original language	English
Title of host publication	ICEC '14 : Proceedings of the Sixteenth International Conference on Electronic Commerce
Editors	Shih-Fen Cheng, Johnna Capitano
Place of Publication	New York
Publisher	Association for Computing Machinery
Publication date	2014
Pages	27-32
ISBN (Print)	9781450326186
DOIs	https://doi.org/10.1145/2617848.2617851
Publication status	Published - 2014
Event	The 16th International Conference on Electronic Commerce. ICEC 2014 - Gerri C. LeBow Hall, Philadelphia, PA, United States Duration: 5 Aug 2014 → 6 Aug 2014 Conference number: 16 https://sites.google.com/site/icec2014/home

Conference

Conference	The 16th International Conference on Electronic Commerce. ICEC 2014
Number	16
Location	Gerri C. LeBow Hall
Country/Territory	United States
City	Philadelphia, PA
Period	05/08/2014 → 06/08/2014
Internet address	https://sites.google.com/site/icec2014/home

Access to Document

10.1145/2617848.2617851

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Cite this

@inproceedings{e7e98f51b94c422e8070a2c999955054,

title = "Value Added Services and Adoption of Mobile Payments",

abstract = "In this paper, we investigate the role of Value Added Services (VAS) in consumers{\textquoteright} adoption of mobile payments. VAS are supplementary digital services offered in connection with mobile payments; in this study exemplified by receipts, loyalty cards, and coupons. A research model is derived from existing literature and empirically tested through an experimental design survey, in which the experimental group is exposed to a mobile payment solution with VAS, including receipts, loyalty cards, and coupons, and the control group is exposed to a mobile payment solution without VAS. Our findings show that intention to adopt mobile payments increases as VAS are introduced and that this increase comes from a positive change in Perceived Usefulness, compatibility, and Convenience.",

keywords = "Mobile Payments, Value Added Services , Experimental Survey",

author = "Christel Augsburg and Jonas Hedman",

year = "2014",

doi = "10.1145/2617848.2617851",

language = "English",

isbn = "9781450326186",

pages = "27--32",

editor = "Shih-Fen Cheng and Johnna Capitano",

booktitle = "ICEC '14",

publisher = "Association for Computing Machinery",

address = "United States",

note = "The 16th International Conference on Electronic Commerce. ICEC 2014 ; Conference date: 05-08-2014 Through 06-08-2014",

url = "https://sites.google.com/site/icec2014/home",

}

Augsburg, C & Hedman, J 2014, Value Added Services and Adoption of Mobile Payments. in S-F Cheng & J Capitano (eds), ICEC '14: Proceedings of the Sixteenth International Conference on Electronic Commerce. Association for Computing Machinery, New York, pp. 27-32, The 16th International Conference on Electronic Commerce. ICEC 2014, Philadelphia, PA, United States, 05/08/2014. https://doi.org/10.1145/2617848.2617851

Value Added Services and Adoption of Mobile Payments. / Augsburg, Christel ; Hedman, Jonas.
ICEC '14: Proceedings of the Sixteenth International Conference on Electronic Commerce. ed. / Shih-Fen Cheng; Johnna Capitano. New York: Association for Computing Machinery, 2014. p. 27-32.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Value Added Services and Adoption of Mobile Payments

AU - Augsburg, Christel

AU - Hedman, Jonas

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PY - 2014

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N2 - In this paper, we investigate the role of Value Added Services (VAS) in consumers’ adoption of mobile payments. VAS are supplementary digital services offered in connection with mobile payments; in this study exemplified by receipts, loyalty cards, and coupons. A research model is derived from existing literature and empirically tested through an experimental design survey, in which the experimental group is exposed to a mobile payment solution with VAS, including receipts, loyalty cards, and coupons, and the control group is exposed to a mobile payment solution without VAS. Our findings show that intention to adopt mobile payments increases as VAS are introduced and that this increase comes from a positive change in Perceived Usefulness, compatibility, and Convenience.

AB - In this paper, we investigate the role of Value Added Services (VAS) in consumers’ adoption of mobile payments. VAS are supplementary digital services offered in connection with mobile payments; in this study exemplified by receipts, loyalty cards, and coupons. A research model is derived from existing literature and empirically tested through an experimental design survey, in which the experimental group is exposed to a mobile payment solution with VAS, including receipts, loyalty cards, and coupons, and the control group is exposed to a mobile payment solution without VAS. Our findings show that intention to adopt mobile payments increases as VAS are introduced and that this increase comes from a positive change in Perceived Usefulness, compatibility, and Convenience.

KW - Mobile Payments

KW - Value Added Services

KW - Experimental Survey

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DO - 10.1145/2617848.2617851

M3 - Article in proceedings

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A2 - Capitano, Johnna

PB - Association for Computing Machinery

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