Value Added Services and Adoption of Mobile Payments

Christel Augsburg, Jonas Hedman

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    In this paper, we investigate the role of Value Added Services (VAS) in consumers’ adoption of mobile payments. VAS are supplementary digital services offered in connection with mobile payments; in this study exemplified by receipts, loyalty cards, and coupons. A research model is derived from existing literature and empirically tested through an experimental design survey, in which the experimental group is exposed to a mobile payment solution with VAS, including receipts, loyalty cards, and coupons, and the control group is exposed to a mobile payment solution without VAS. Our findings show that intention to adopt mobile payments increases as VAS are introduced and that this increase comes from a positive change in Perceived Usefulness, compatibility, and Convenience.
    Original languageEnglish
    Title of host publicationICEC '14 : Proceedings of the Sixteenth International Conference on Electronic Commerce
    EditorsShih-Fen Cheng, Johnna Capitano
    Place of PublicationNew York
    PublisherAssociation for Computing Machinery
    Publication date2014
    Pages27-32
    ISBN (Print)9781450326186
    DOIs
    Publication statusPublished - 2014
    EventThe 16th International Conference on Electronic Commerce. ICEC 2014 - Gerri C. LeBow Hall, Philadelphia, PA, United States
    Duration: 5 Aug 20146 Aug 2014
    Conference number: 16
    https://sites.google.com/site/icec2014/home

    Conference

    ConferenceThe 16th International Conference on Electronic Commerce. ICEC 2014
    Number16
    LocationGerri C. LeBow Hall
    CountryUnited States
    CityPhiladelphia, PA
    Period05/08/201406/08/2014
    Internet address

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