Using the Dynamic Paradigm Funnel to Analyse Brand Management

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Strategic Market Creation : A New Perspective on Marketing and Innovation Management
Editors	Karin Tollin, Antonella Carù
Number of pages	21
Place of Publication	Hoboken, NJ
Publisher	Wiley
Publication date	2008
Pages	27-47
ISBN (Print)	9780470725092, 9780470694275
Publication status	Published - 2008

Handle.net

@inbook{e9cacff095f211dd9e9b000ea68e967b,

title = "Using the Dynamic Paradigm Funnel to Analyse Brand Management",

keywords = "brand management",

author = "Mogens Bjerre and Tilde Heding and Charlotte Knudtzen",

note = "trykt i l{\o}benummer: 083853",

year = "2008",

language = "English",

isbn = "9780470725092",

pages = "27--47",

editor = "Karin Tollin and Antonella Car{\`u}",

booktitle = "Strategic Market Creation",

publisher = "Wiley",

}

Using the Dynamic Paradigm Funnel to Analyse Brand Management. / Bjerre, Mogens; Heding, Tilde; Knudtzen, Charlotte.
Strategic Market Creation: A New Perspective on Marketing and Innovation Management. ed. / Karin Tollin; Antonella Carù. Hoboken, NJ: Wiley, 2008. p. 27-47.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Using the Dynamic Paradigm Funnel to Analyse Brand Management

AU - Bjerre, Mogens

AU - Heding, Tilde

AU - Knudtzen, Charlotte

N1 - trykt i løbenummer: 083853

PY - 2008

Y1 - 2008

KW - brand management

M3 - Book chapter

SN - 9780470725092

SN - 9780470694275

SP - 27

EP - 47

BT - Strategic Market Creation

A2 - Tollin, Karin

A2 - Carù, Antonella

PB - Wiley

CY - Hoboken, NJ

ER -