Using the Dynamic Paradigm Funnel to Analyse Brand Management

Mogens Bjerre, Tilde Heding, Charlotte Knudtzen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Market Creation : A New Perspective on Marketing and Innovation Management
EditorsKarin Tollin, Antonella Carù
Number of pages21
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2008
Pages27-47
ISBN (Print)9780470725092, 9780470694275
Publication statusPublished - 2008

Cite this

Bjerre, M., Heding, T., & Knudtzen, C. (2008). Using the Dynamic Paradigm Funnel to Analyse Brand Management. In K. Tollin, & A. Carù (Eds.), Strategic Market Creation: A New Perspective on Marketing and Innovation Management (pp. 27-47). Hoboken, NJ: Wiley.
Bjerre, Mogens ; Heding, Tilde ; Knudtzen, Charlotte. / Using the Dynamic Paradigm Funnel to Analyse Brand Management. Strategic Market Creation: A New Perspective on Marketing and Innovation Management. editor / Karin Tollin ; Antonella Carù. Hoboken, NJ : Wiley, 2008. pp. 27-47
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Bjerre, M, Heding, T & Knudtzen, C 2008, Using the Dynamic Paradigm Funnel to Analyse Brand Management. in K Tollin & A Carù (eds), Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Wiley, Hoboken, NJ, pp. 27-47.

Using the Dynamic Paradigm Funnel to Analyse Brand Management. / Bjerre, Mogens; Heding, Tilde; Knudtzen, Charlotte.

Strategic Market Creation: A New Perspective on Marketing and Innovation Management. ed. / Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley, 2008. p. 27-47.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Using the Dynamic Paradigm Funnel to Analyse Brand Management

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AU - Heding, Tilde

AU - Knudtzen, Charlotte

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PY - 2008

Y1 - 2008

KW - brand management

M3 - Book chapter

SN - 9780470725092

SN - 9780470694275

SP - 27

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BT - Strategic Market Creation

A2 - Tollin, Karin

A2 - Carù, Antonella

PB - Wiley

CY - Hoboken, NJ

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Bjerre M, Heding T, Knudtzen C. Using the Dynamic Paradigm Funnel to Analyse Brand Management. In Tollin K, Carù A, editors, Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Hoboken, NJ: Wiley. 2008. p. 27-47