Using the Dynamic Paradigm Funnel to Analyse Brand Management

Mogens Bjerre, Tilde Heding, Charlotte Knudtzen

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Strategic Market Creation : A New Perspective on Marketing and Innovation Management
Editors	Karin Tollin, Antonella Carù
Number of pages	21
Place of Publication	Hoboken, NJ
Publisher	Wiley
Publication date	2008
Pages	27-47
ISBN (Print)	9780470725092, 9780470694275
Publication status	Published - 2008

Handle.net

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title = "Using the Dynamic Paradigm Funnel to Analyse Brand Management",

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author = "Mogens Bjerre and Tilde Heding and Charlotte Knudtzen",

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Using the Dynamic Paradigm Funnel to Analyse Brand Management. / Bjerre, Mogens; Heding, Tilde; Knudtzen, Charlotte.
Strategic Market Creation: A New Perspective on Marketing and Innovation Management. ed. / Karin Tollin; Antonella Carù. Hoboken, NJ: Wiley, 2008. p. 27-47.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

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AU - Heding, Tilde

AU - Knudtzen, Charlotte

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PB - Wiley

CY - Hoboken, NJ

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