Using the Dynamic Paradigm Funnel to Analyse Brand Management

Mogens Bjerre, Tilde Heding, Charlotte Knudtzen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Market Creation : A New Perspective on Marketing and Innovation Management
EditorsKarin Tollin, Antonella Carù
Number of pages21
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2008
Pages27-47
ISBN (Print)9780470725092, 9780470694275
Publication statusPublished - 2008

Cite this

Bjerre, M., Heding, T., & Knudtzen, C. (2008). Using the Dynamic Paradigm Funnel to Analyse Brand Management. In K. Tollin, & A. Carù (Eds.), Strategic Market Creation: A New Perspective on Marketing and Innovation Management (pp. 27-47). Hoboken, NJ: Wiley.