Using projective laddering to provide a better understanding of the value dimension in image positioning studies

Anders A. Rasmussen

Research output: Working paper › Research

Handle.net

@techreport{01710a70c02511db9769000ea68e967b,

title = "Using projective laddering to provide a better understanding of the value dimension in image positioning studies",

keywords = "Brand image, Psykologi, K{\o}bsadf{\ae}rd, Forbrugeradf{\ae}rd, laddering, means-end chains",

author = "Rasmussen, {Anders A.}",

note = "Opstilling: 658.804 ras L{\o}be nr.: 999044",

year = "1999",

language = "English",

type = "WorkingPaper",

}

TY - UNPB

T1 - Using projective laddering to provide a better understanding of the value dimension in image positioning studies

AU - Rasmussen, Anders A.

N1 - Opstilling: 658.804 ras Løbe nr.: 999044

PY - 1999

Y1 - 1999

KW - Brand image

KW - Psykologi

KW - Købsadfærd

KW - Forbrugeradfærd

KW - laddering

KW - means-end chains

M3 - Working paper

BT - Using projective laddering to provide a better understanding of the value dimension in image positioning studies

CY - København

ER -