Using Non-market Strategies to Respond to Institutional Schisms: The Case of Florida House Bill 1557 and the Walt Disney Company

Elizabeth M. Moore, Larissa Marchiori Pacheco*, Kristin Brandl, Luis Alfonso Dau

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

This chapter highlights the impact of institutional schisms on firms and non-market strategies as strategic responses to schisms. Institutional schisms are misalignments of two or more institutions, that create uncertainty and ambiguity in business environments. We study the impact of the institutional schism between the United States’ First Amendment and the State of Florida’s House Bill 1557 (often referred to informally as the “Don’t Say Gay” bill). We use the Walt Disney Company to show how the institutional schism had adverse effects on the company, which led to non-market strategies to counter its impact. We extend the concept of institutional schisms to the national and state levels and connect the concept to the non-market strategy literature. We inform practitioners and policymakers who continue to face challenging questions regarding institutional alignment.
Original languageEnglish
Title of host publicationInequality, Geography and Global Value Chains
EditorsJong Min Lee, J. Eduardo Ibarra-Olivo, Katiuscia Lavoratori, Liang (Arthur) Li
Number of pages21
Place of PublicationCham
PublisherPalgrave Macmillan
Publication date2023
Pages83-103
ISBN (Print)9783031240898, 9783031240928
ISBN (Electronic)9783031240904
DOIs
Publication statusPublished - 2023
Externally publishedYes
SeriesThe Academy of International Business

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