Using Distractor Images in Web Design to Increase Content Familiarity: A NeuroIS Perspective

Rob Gleasure

Using Distractor Images in Web Design to Increase Content Familiarity: A NeuroIS Perspective

University College of Cork, Ireland

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Abstract

Among other things, ecommerce websites act as the online equivalent of a shop window, allowing users to browse and become familiar with various offerings. Yet the actual cognitive processes by which users become familiar with the content of websites are poorly understood. This study investigates these processes by adopting a neuroIS perspective, i.e. by theorizing how designers might leverage the biological mechanisms enabling users to recognize web-based content. This is captured in a design hypothesis prescribing that webpages include novel distractor images that are positively valenced (happy) but low arousal (not exciting). Evaluation of this design hypothesis is underway across two progressively naturalistic iterations of laboratory experiments. Support for the hypothesis is provided by findings from the first iteration situated within within a specifically-developed fictitious website. These findings are discussed, as well as ongoing developments from the second iteration of testing, which takes place within a live web development project.

Original language	English
Title of host publication	Proceedings of the Thirty Fifth International Conference on Information Systems
Number of pages	12
Publisher	Association for Information Systems. AIS Electronic Library (AISeL)
Publication date	2014
Publication status	Published - 2014
Externally published	Yes
Event	The 35th International Conference on Information Systems. ICIS 2014: Building a Better World through Information Systems - The University of Auckland Business School, Auckland, New Zealand Duration: 14 Dec 2014 → 17 Dec 2014 Conference number: 35 http://icis2014.aisnet.org/

Conference

Conference	The 35th International Conference on Information Systems. ICIS 2014
Number	35
Location	The University of Auckland Business School
Country/Territory	New Zealand
City	Auckland
Period	14/12/2014 → 17/12/2014
Internet address	http://icis2014.aisnet.org/

Keywords

Web design
Familiarity
NeuroIS
Laboratory experiment

Access to Document

https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1107&context=icis2014Licence: Unspecified

Handle.net

Persistent link

Cite this

@inproceedings{f7b776a134a0468f9ffc9845e9f1ad94,

title = "Using Distractor Images in Web Design to Increase Content Familiarity: A NeuroIS Perspective",

abstract = "Among other things, ecommerce websites act as the online equivalent of a shop window, allowing users to browse and become familiar with various offerings. Yet the actual cognitive processes by which users become familiar with the content of websites are poorly understood. This study investigates these processes by adopting a neuroIS perspective, i.e. by theorizing how designers might leverage the biological mechanisms enabling users to recognize web-based content. This is captured in a design hypothesis prescribing that webpages include novel distractor images that are positively valenced (happy) but low arousal (not exciting). Evaluation of this design hypothesis is underway across two progressively naturalistic iterations of laboratory experiments. Support for the hypothesis is provided by findings from the first iteration situated within within a specifically-developed fictitious website. These findings are discussed, as well as ongoing developments from the second iteration of testing, which takes place within a live web development project.",

keywords = "Web design, Familiarity, NeuroIS, Laboratory experiment, Web design, Familiarity, NeuroIS, Laboratory experiment",

author = "Rob Gleasure",

year = "2014",

language = "English",

booktitle = "Proceedings of the Thirty Fifth International Conference on Information Systems",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "The 35th International Conference on Information Systems. ICIS 2014 : Building a Better World through Information Systems, ICIS2014 ; Conference date: 14-12-2014 Through 17-12-2014",

url = "http://icis2014.aisnet.org/",

}

Gleasure, R 2014, Using Distractor Images in Web Design to Increase Content Familiarity: A NeuroIS Perspective. in Proceedings of the Thirty Fifth International Conference on Information Systems. Association for Information Systems. AIS Electronic Library (AISeL), The 35th International Conference on Information Systems. ICIS 2014, Auckland, New Zealand, 14/12/2014. <https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1107&context=icis2014>

TY - GEN

T1 - Using Distractor Images in Web Design to Increase Content Familiarity

T2 - The 35th International Conference on Information Systems. ICIS 2014

AU - Gleasure, Rob

N1 - Conference code: 35

PY - 2014

Y1 - 2014

N2 - Among other things, ecommerce websites act as the online equivalent of a shop window, allowing users to browse and become familiar with various offerings. Yet the actual cognitive processes by which users become familiar with the content of websites are poorly understood. This study investigates these processes by adopting a neuroIS perspective, i.e. by theorizing how designers might leverage the biological mechanisms enabling users to recognize web-based content. This is captured in a design hypothesis prescribing that webpages include novel distractor images that are positively valenced (happy) but low arousal (not exciting). Evaluation of this design hypothesis is underway across two progressively naturalistic iterations of laboratory experiments. Support for the hypothesis is provided by findings from the first iteration situated within within a specifically-developed fictitious website. These findings are discussed, as well as ongoing developments from the second iteration of testing, which takes place within a live web development project.

AB - Among other things, ecommerce websites act as the online equivalent of a shop window, allowing users to browse and become familiar with various offerings. Yet the actual cognitive processes by which users become familiar with the content of websites are poorly understood. This study investigates these processes by adopting a neuroIS perspective, i.e. by theorizing how designers might leverage the biological mechanisms enabling users to recognize web-based content. This is captured in a design hypothesis prescribing that webpages include novel distractor images that are positively valenced (happy) but low arousal (not exciting). Evaluation of this design hypothesis is underway across two progressively naturalistic iterations of laboratory experiments. Support for the hypothesis is provided by findings from the first iteration situated within within a specifically-developed fictitious website. These findings are discussed, as well as ongoing developments from the second iteration of testing, which takes place within a live web development project.

KW - Web design

KW - Familiarity

KW - NeuroIS

KW - Laboratory experiment

KW - Web design

KW - Familiarity

KW - NeuroIS

KW - Laboratory experiment

M3 - Article in proceedings

BT - Proceedings of the Thirty Fifth International Conference on Information Systems

PB - Association for Information Systems. AIS Electronic Library (AISeL)

Y2 - 14 December 2014 through 17 December 2014

ER -